Stride Brand Identity

A complete profile of Stride's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1B78CF
• secondary: #ADC0FF
• accent: #FFF98D
• background: #FFFFFF
• textPrimary: #000000
• link: #ADC0FF

Typography

• primary: Founders Grotesk — https://fonts.google.com/specimen/Founders+Grotesk
• heading: Founders Grotesk X-Cond — https://fonts.google.com/specimen/Founders+Grotesk+X-Cond

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#1A1B1E, textColor=#FFFFFF, borderColor=#1A1B1E, borderRadius=12px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: individuals seeking health insurance solutions

Stride Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• What Happens When You Get Audited by the State? — Stride Blog

  Source: https://blog.stridehealth.com/post/tax-audit

• Portable Benefits | Stride Health

  Source: https://www.stridehealth.com/portable-benefits

• Stride Stories: Three Years of Making — Stride Blog

  Source: https://blog.stridehealth.com/post/stridestories-amanda-sandlin

• Venmo 1099 Taxes: What You Need to Know as a Freelancer or Independent Worker | Stride Health — Stride Blog

  Source: https://blog.stridehealth.com/post/venmo-1099-taxes-what-you-need-to-know-as-a-freelancer-or-independent-contractor

• 1099 Workers: 11 Tax Myths, Busted! — Stride Blog

  Source: https://blog.stridehealth.com/post/tax-myths-busted

• 8 Things to Expect With Eye Exams — Stride Blog

  Source: https://blog.stridehealth.com/post/eye-exams-what-to-expect

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Founders Grotesk",
      "role": "body"
    },
    {
      "family": "Founders Grotesk X-Cond",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1B78CF",
    "secondary": "#ADC0FF",
    "accent": "#FFF98D",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#ADC0FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Founders Grotesk",
      "heading": "Founders Grotesk X-Cond"
    },
    "fontStacks": {
      "heading": [
        "Founders Grotesk"
      ],
      "body": [
        "Founders Grotesk"
      ],
      "paragraph": [
        "Founders Grotesk"
      ]
    },
    "fontSizes": {
      "h1": "75px",
      "h2": "57px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1A1B1E",
      "textColor": "#FFFFFF",
      "borderColor": "#1A1B1E",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.ctfassets.net/yjgtqlbfutxo/563JjMuVi1XdYofAK2kGu3/f3e3ad07e0316403e7f029a170421141/stridehealth.svg",
    "favicon": "https://www.stridehealth.com/content-app-assets/apple-touch-icon.png",
    "ogImage": "https://images.ctfassets.net/yjgtqlbfutxo/3CwyGqwPGfTUANm5EfJmb2/c14b59ac38bd17323d19811880a50e08/share.png",
    "logoHref": "/",
    "logoAlt": "Stride Health"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "individuals seeking health insurance solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}