Strada Brand Identity

A complete profile of Strada's visual system — colors, typography, components, and personality — extracted from https://www.getstrada.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.getstrada.com/.

• Primary: #0000EE
• Secondary: #9D968E
• Accent: #00B585
• Background: #FFFFFF
• Text Primary: #00B585
• Link: #00B585

Typography

Each font links to its Google Fonts page where available.

• Primary: TWK Lausanne 300
  Google Fonts →
• Heading: TWK Lausanne 400
  Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Strada's actual button styles.

• Button Primary
  Background: #00B585
  Text Color: #FFFFFF
  Border Radius: 0px
  Shadow: none

• Button Secondary
  Background: #EEEEEE
  Text Color: #444444
  Border Radius: 0px
  Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: insurance carriers and brokers

Strada Brand in the Wild

Images

Image source: framerusercontent.com (Source: getstrada.com)

Image source: framerusercontent.com (Source: getstrada.com)

Image source: framerusercontent.com (Source: getstrada.com)

Image source: framerusercontent.com (Source: getstrada.com)

Image source: framerusercontent.com (Source: getstrada.com)

Frequently Asked Questions

• What is Strada's primary brand color?
  Strada's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Strada use?
  Strada uses #00B585 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Strada use?
  Strada uses TWK Lausanne 300 for body text and TWK Lausanne 400 for headings. Fonts were detected on https://www.getstrada.com/ as part of their live design system.

• Does Strada use a light or dark theme?
  Strada's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Strada's logo?
  Strada's logo is available directly on their site (https://www.getstrada.com/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.getstrada.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Strada.

Methodology

Brand data on this page was extracted from https://www.getstrada.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Strada.