storyline.json

Storyline Brand Identity

A complete profile of Storyline's visual system — colors, typography, components, and personality — extracted from https://www.producthunt.com/posts/storyline-7. Built for designers, agents, and AI tools.

Page: https://characterquilt.com/branding/storyline
Machine-readable JSON: https://characterquilt.com/branding/storyline.json

Quick Facts

Field	Value
Primary	#344054
Accent	#FF6154
Body Font	Segoe UI
Heading Font	Segoe UI

Color Palette

primary: #344054
secondary: #475467
accent: #FF6154
background: #FFFFFF
textPrimary: #000000
link: #FF6154

Typography

primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

Visual Assets

UI Components

input: background=#F2F4F7, textColor=#4B587C, borderColor=null, borderRadius=9999px, shadow=none
buttonPrimary: background=#FF6154, textColor=#FFFFFF, borderRadius=9999px, shadow=none
buttonSecondary: background=#FFFFFF, textColor=#344054, borderColor=#EAECF0, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals and entrepreneurs

Storyline Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Quickly Build Custom Reports With Articulate Storyline 360 Variables & eLearning Magic Toolkit! 🚀
- Image: https://i.ytimg.com/vi/KxWNO1JkRg8/maxresdefault.jpg
- Source: https://www.youtube.com/watch?v=KxWNO1JkRg8
templates storyline Archives - E-learning Templates - FasterCourse
- Image: https://fastercourse.com/wp-content/uploads/edd/2019/01/FasterCourse_Storyline_Early_Morning.png
- Source: https://fastercourse.com/template/tag/templates-storyline/
Storyline for a TV commercial
- Image: https://i.pinimg.com/736x/ed/af/fc/edaffce4aaaef7db8a45274924b283c7.jpg
- Source: https://in.pinterest.com/pin/storyline-for-a-tv-commercial--99079260522901347/
How to set up reporting and tracking options in Articulate Storyline - MIC-LEAD Knowledge Base
- Image: https://lead.mic.ul.ie/desk/file/19544827/image.png
- Source: https://lead.mic.ul.ie/learning-design/how-to-set-up-reporting-and-tracking-options-in-articulate-storyline
Storyline Template Design: Flip Interaction | E-Learning Heroes
- Image: https://community.articulate.com/t5/s/rwgqn69235/images/bS05MjgwNTgtNjM1ODBpMzJDQTEzOEZFOTkxNEI5NQ?image-dimensions=999x565&revision=1
- Source: https://community.articulate.com/discussions/discuss/storyline-template-design-flip-interaction/928058
Question Reporting from an Articulate Storyline Quiz | Community
- Image: https://uploads-eu-west-1.insided.com/docebosuccess-en/attachment/20794be5-bef7-40b5-8f6c-28f0bc7d57ed.png
- Source: https://community.docebo.com/product-q-a-7/question-reporting-from-an-articulate-storyline-quiz-6678

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
For each captured font URL: right-click → Save As to download the file locally.
View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.