stilt.json

Stilt Brand Identity

A complete profile of Stilt's visual system — colors, typography, components, and personality — extracted from http://www.stilt.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #22172E
Accent #022EC6
Body Font CeraPro
Heading Font CeraPro

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: immigrants and individuals seeking financial resources

Stilt Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "CeraPro",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#22172E",
    "secondary": "#577FFF",
    "accent": "#022EC6",
    "background": "#FFFFFF",
    "textPrimary": "#022EC6",
    "link": "#022EC6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "CeraPro",
      "heading": "CeraPro"
    },
    "fontStacks": {
      "heading": [
        "Cera pro",
        "sans-serif"
      ],
      "body": [
        "CeraPro",
        "sans-serif"
      ],
      "paragraph": [
        "Cera pro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "27px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#EFEFEF",
      "textColor": "#000000",
      "borderColor": "#DCDEE7",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#022EC6",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#4D4D4D",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2262%22%20height%3D%2228%22%20viewBox%3D%220%200%2062%2028%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20role%3D%22img%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%20%20%3Cg%20clip-path%3D%22url(%23clip0_1_1605)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M2.97294%2020.1352C4.85289%2022.1235%206.90771%2023.0956%209.04998%2023.0956C10.6239%2023.0956%2011.8043%2022.477%2011.8043%2021.284C11.8043%2020.3562%2011.1922%2020.0027%209.57461%2019.2957L7.25747%2018.3237C3.27898%2016.687%201.35531%2014.8755%201.35531%2011.65C1.35531%207.54086%204.59057%205.11072%209.3123%205.11072C12.5476%205.11072%2015.127%206.21533%2017.0944%208.38036L14.1215%2012.0477C12.6787%2010.6779%2011.0611%209.971%209.26858%209.971C7.82583%209.971%206.95143%2010.5012%206.95143%2011.5175C6.95143%2012.357%207.51979%2012.7546%209.22486%2013.4616L11.3234%2014.3453C15.5205%2016.0684%2017.4004%2017.7916%2017.4004%2021.0171C17.4004%2023.1821%2016.6135%2024.9053%2014.9959%2026.1425C13.4219%2027.3796%2011.4108%2027.9982%208.96254%2027.9982C5.15893%2027.9982%201.96739%2026.4076%200%2023.7565L2.97294%2020.1352Z%22%20fill%3D%22%232B3E61%22%20style%3D%22fill%3A%20rgb(43%2C%2062%2C%2097)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M30.6621%2027.4698C30.2486%2027.7293%2029.7294%2028%2028.4178%2028C22.9529%2028%2019.7614%2025.2605%2019.7614%2019.7817V10.6337V5.59665V0.0736084H25.6635V5.59665H30.6986V10.6337H25.6635V19.2496C25.6635%2021.7239%2026.8877%2022.6518%2029.6857%2022.6518C30.0355%2022.6518%2030.4308%2022.5727%2030.6621%2022.4751V27.4698Z%22%20fill%3D%22%232B3E61%22%20style%3D%22fill%3A%20rgb(43%2C%2062%2C%2097)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M33.4874%208.35822H39.3896V27.8362H33.4874V8.35822Z%22%20fill%3D%22%232B3E61%22%20style%3D%22fill%3A%20rgb(43%2C%2062%2C%2097)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M42.3333%200.0368042H48.2354V27.8361H42.3333V0.0368042Z%22%20fill%3D%22%232B3E61%22%20style%3D%22fill%3A%20rgb(43%2C%2062%2C%2097)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M33.5112%200H39.4134V5.52305H33.5112V0Z%22%20fill%3D%22%23577FFF%22%20style%3D%22fill%3A%20rgb(87%2C%20127%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M61.9618%2027.4055C61.5483%2027.6651%2061.0291%2027.9357%2059.7175%2027.9357C54.2526%2027.9357%2051.061%2025.1963%2051.061%2019.7174V10.5694V5.53238V0.00933838H56.9632V5.53238H61.9982V10.5694H56.9632V19.1854C56.9632%2021.6597%2058.1873%2022.5875%2060.9854%2022.5875C61.3352%2022.5875%2061.7305%2022.5084%2061.9618%2022.4108V27.4055Z%22%20fill%3D%22%232B3E61%22%20style%3D%22fill%3A%20rgb(43%2C%2062%2C%2097)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3C%2Fg%3E%0A%20%20%20%20%20%20%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%3CclipPath%20id%3D%22clip0_1_1605%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%20%20%3Crect%20width%3D%2262%22%20height%3D%2228%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3C%2FclipPath%3E%0A%20%20%20%20%20%20%3C%2Fdefs%3E%0A%20%20%20%20%3C%2Fsvg%3E",  
    "favicon": "https://stilt.com/favicon.ico",  
    "ogImage": "https://stilt.com/wp-content/uploads/2024/01/4.png",  
    "logoHref": "/"   
  }, 
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Stilt'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Apply Now",
      "reasoning": "Button #1 'Apply Now' uses the vibrant brand color #022EC6, making it a strong candidate for the primary CTA due to its action-oriented text and prominent color."
    },
    "secondary": {
      "index": 4,
      "text": "Apply Now",
      "reasoning": "Button #4 'Apply Now' has a different background color (#FFFFFF) and serves as a secondary option with less visual prominence."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "immigrants and individuals seeking financial resources"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Stilt'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}