Stepful Brand Identity

A complete profile of Stepful's visual system — colors, typography, components, and personality — extracted from https://www.stepful.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.stepful.com.

• Primary: #496176 (rgb(73, 97, 118))
• Secondary: #FFD1B8 (rgb(255, 209, 184))
• Accent: #1C3954 (rgb(28, 57, 84))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #1C3954 (rgb(28, 57, 84))
• Link: #1C3954 (rgb(28, 57, 84))

Typography

Each font links to its Google Fonts page where available.

• Primary: DM Sans Google Fonts →
• Heading: Sangbleurepublic Webs Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
...

Visual Assets

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Logo

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Favicon

UI Components

Button Primary

• background: #1C3954
• textColor: #FFFFFF
• borderColor: #1C3954
• borderRadius: 4px
• shadow: none

Button Secondary

• background: transparent
• textColor: #1C3954
• borderColor: #1C3954
• borderRadius: 4px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: Individuals seeking healthcare training

Frequently Asked Questions

• What is Stepful's primary brand color? Stepful's primary brand color is #496176.

• What accent color does Stepful use? Stepful uses #1C3954 as an accent color.

• What font does Stepful use? Stepful uses DM Sans for body text and Sangbleurepublic Webs for headings.

• Does Stepful use a light or dark theme? Stepful's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Stepful's logo? Stepful's logo is available directly on their site (https://www.stepful.com).

• How was this brand profile generated? This profile was extracted from https://www.stepful.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://www.stepful.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    { "family": "DM Sans", "role": "body" },
    { "family": "Sangbleurepublic Webs", "role": "heading" }
  ],
  "colors": {
    "primary": "#496176",
    "secondary": "#FFD1B8",
    "accent": "#1C3954",
    "background": "#FFFFFF",
    "textPrimary": "#1C3954",
    "link": "#1C3954"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Sangbleurepublic Webs"
    },
    "fontStacks": {
      "heading": ["Sangbleurepublic Webs", "Arial", "sans-serif"],
      "body": ["DM Sans", "Arial", "sans-serif"],
      "paragraph": ["DM Sans", "Arial", "sans-serif"]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1C3954",
      "textColor": "#FFFFFF",
      "borderColor": "#1C3954",
      "borderRadius": "4px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1C3954",
      "borderColor": "#1C3954",
      "borderRadius": "4px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20100%2032%22%20fill%3D%22none%22%20class%3D%22ca-brand-logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22...%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(28%2C%2057%2C%2084)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/60fae2951956f7e83dd6018b/68dffc2fa5ad7b7791e86172_social-thumb-round%20(1)%201.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals seeking healthcare training"
  }
}