stepful.json

Stepful Brand Identity

A complete profile of Stepful's visual system — colors, typography, components, and personality — extracted from https://www.stepful.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #496176
Accent #1C3954
Body Font DM Sans
Heading Font Sangbleurepublic Webs

Color Palette

Typography

Visual Assets

UI Components

Primary Button

Secondary Button

Brand Personality

Stepful Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Examples:

Working with these fonts

Notes:

Not found on Google Fonts? If you have permission to use the fonts, follow these instructions to download the files.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Sangbleurepublic Webs",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#496176",
    "secondary": "#FFD1B8",
    "accent": "#1C3954",
    "background": "#FFFFFF",
    "textPrimary": "#1C3954",
    "link": "#1C3954"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Sangbleurepublic Webs"
    },
    "fontStacks": {
      "heading": [
        "Sangbleurepublic Webs",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1C3954",
      "textColor": "#FFFFFF",
      "borderColor": "#1C3954",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1C3954",
      "borderColor": "#1C3954",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20100%2032%22%20fill%3D%22none%22%20class%3D%22ca-brand-logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M23.8854%203.30289L19.277%205.48176V8.65496H16.415V11.0846H19.277V19.9557C19.277%2023.5958%2020.3967%2024.6895%2023.4791%2024.6895C25.0354%2024.6895%2027.2445%2024.3783%2028.5199%2024.0973V22.6015C28.0832%2022.6317%2027.0889%2022.6317%2026.7776%2022.6317C24.629%2022.6317%2023.8811%2022.074%2023.8811%2020.0465V11.0802H29.1121V8.65064H23.8811V3.30289H23.8854Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(28%2C%2057%2C%2084)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M9.08727%209.46339L7.3753%208.90138L7.11591%208.81924C3.23804%207.58714%200.237774%204.42259%203.65739%204.42259H16.0389V0H9.1478C4.44853%200%200%202.45988%200%206.63172C0%2010.2416%202.08376%2012.6366%205.9746%2013.9162L7.68657%2014.4739C8.34801%2014.6944%208.94029%2014.9235%209.45907%2015.1743H9.46339C13.3283%2016.4842%2016.7047%2019.8606%2013.2072%2019.8606H0.683059V24.2788H7.57417C12.2734%2024.2788%2016.5145%2021.8103%2016.7349%2017.6558C16.7349%2017.6644%2016.7349%2017.6687%2016.7306%2017.6731L16.7176%2017.6514H16.7349C16.7436%2017.5131%2016.7479%2017.3661%2016.7479%2017.2148C16.7479%2012.762%2013.6006%2010.9246%209.08727%209.46339Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(28%2C%2057%2C%2084)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M39.4618%2021.7282C36.3491%2021.7282%2034.3259%2019.2078%2034.2308%2014.85H45.3456C44.5977%2010.3064%2041.5153%208.12753%2037.5336%208.12753C33.552%208.12753%2029.471%2011.3958%2029.471%2016.3156C29.471%2021.2353%2032.5231%2024.6895%2037.6893%2024.6895C41.8914%2024.6895%2044.8484%2022.5409%2045.5358%2018.0578H44.1351C43.3872%2021.0149%2041.364%2021.7325%2039.4661%2021.7325L39.4618%2021.7282ZM37.4083%209.40286C38.8695%209.40286%2040.335%2010.3367%2040.2702%2013.2937H34.2913C34.5723%2010.6479%2035.7525%209.40286%2037.4039%209.40286H37.4083Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(28%2C%2057%2C%2084)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M99.4629%200H94.8544V24.2788H99.4629V0Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(28%2C%2057%2C%2084)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M57.2343%208.12321C54.8998%208.12321%2053.4385%209.15212%2052.5047%2010.7387V8.65496H47.8962V32H52.5047V22.0697C53.4385%2023.6563%2054.8998%2024.6852%2057.2343%2024.6852C61.4666%2024.6852%2064.3632%2021.2613%2064.3632%2016.4064C64.3632%2011.5515%2061.4666%208.12753%2057.2343%208.12753V8.12321ZM55.1462%2022.5366C54.1821%2022.5366%2053.3391%2022.2556%2052.5004%2021.6028V11.2056C53.3088%2010.5528%2054.1821%2010.2718%2055.1462%2010.2718C57.6968%2010.2718%2059.3786%2012.8225%2059.3786%2016.4064C59.3786%2019.9903%2057.6968%2022.5409%2055.1462%2022.5409V22.5366Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(28%2C%2057%2C%2084)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M87.2932%2017.9627C87.2932%2021.2008%2085.7974%2021.9487%2084.5523%2021.9487C83.3072%2021.9487%2082.1227%2021.231%2082.1227%2017.9973V8.65928H71.8292H71.8336C70.0611%206.53661%2069.953%205.44285%2070.636%204.90246C71.103%204.53499%2071.9373%204.42691%2072.8582%204.42691H76.4075V0H76.0357C71.3364%200%2068.7814%204.48311%2067.4456%208.65496H64.6442V11.0846H67.4456V24.2832H72.054V11.0846H77.3931C77.471%2011.318%2077.5228%2011.5601%2077.5228%2011.8152V18.8619C77.5228%2023.345%2079.732%2024.6852%2082.2567%2024.6852C84.7814%2024.6852%2086.8003%2023.2543%2087.3018%2020.0465V24.2788H91.9103V8.65496H87.3018V17.9627H87.2932Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(28%2C%2057%2C%2084)%20!important%3B%22%2F%3E%3C%2Fsvg%3E"
}