llms.txt
Stedi Brand Identity
A complete profile of Stedi's visual system — colors, typography, components, and personality — extracted from https://www.stedi.com/. Built for designers, agents, and AI tools.
Quick Facts
| Field | Value |
|---|---|
| Primary | #4EC1B4 |
| Accent | #4EC1B4 |
| Body Font | Inter |
| Heading Font | Inter |
Color Palette
- primary: #4EC1B4
- secondary: #001E1B
- accent: #4EC1B4
- background: #FFFFFF
- textPrimary: #0000EE
- link: #0000EE
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20113%2039%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%22113%22%20height%3D%2239%22%20fill%3D%22none%22%20id%3D%22svg-832026577_2492%22%3E%3Cg%20clip-path%3D%22url(%23svg-832026577_2492_a)%22%3E%3Cpath%20d%3D%22m14.81%2022.75-4.65-1.11c-2.23-.52-3.35-1.51-3.35-2.94%200-.95.35-1.7%201.05-2.26.7-.56%201.67-.84%202.93-.84%201.26%200%202.23.32%202.93.97.7.65%201.05%201.53%201.05%202.66h6.07c-.03-1.68-.46-3.16-1.28-4.42-.82-1.26-1.96-2.24-3.42-2.94-1.46-.7-3.16-1.05-5.07-1.05-1.91%200-3.75.32-5.28.97-1.53.65-2.74%201.59-3.64%202.81-.89%201.23-1.33%202.68-1.33%204.36%200%202.07.57%203.69%201.7%204.87%201.13%201.17%202.87%202.02%205.2%202.55l4.65%201.11c1.15.25%201.93.61%202.35%201.11.42.5.63%201.05.63%201.68%200%20.95-.39%201.7-1.18%202.26-.79.56-1.94.84-3.48.84-1.43%200-2.54-.33-3.35-1-.8-.67-1.22-1.56-1.25-2.68H0c0%202.56.95%204.63%202.85%206.21%201.9%201.58%204.45%202.37%207.66%202.37%202.13%200%204.01-.34%205.65-1.03%201.64-.68%202.91-1.66%203.82-2.94.91-1.28%201.36-2.8%201.36-4.55%200-2-.55-3.54-1.65-4.63-1.1-1.09-2.73-1.88-4.89-2.37h.01v-.01ZM31.38%202.98h-6.37v34.6h6.37V16.96h4.98V11.6h-4.98V2.98Zm24.43%2029.03c-1.13.67-2.57%201-4.32%201-2.37%200-4.16-.72-5.36-2.16-.96-1.14-1.53-2.73-1.72-4.74l19.42-.05v-1.95c0-2.73-.51-5.08-1.54-7.05-1.03-1.96-2.48-3.5-4.37-4.6-1.88-1.11-4.13-1.66-6.75-1.66s-4.74.59-6.69%201.76c-1.95%201.17-3.47%202.8-4.55%204.87-1.08%202.07-1.62%204.45-1.62%207.15s.56%205.02%201.67%207.07c1.11%202.05%202.66%203.67%204.63%204.84%201.97%201.17%204.23%201.76%206.77%201.76%203.38%200%206.18-.8%208.39-2.42%202.21-1.61%203.6-3.84%204.16-6.68h-5.91c-.35%201.23-1.09%202.17-2.22%202.84h.01v.02Zm-8.36-15c1.03-.63%202.29-.95%203.79-.95%201.92%200%203.44.54%204.58%201.63%201.14%201.09%201.7%202.53%201.7%204.31H44.53c.13-.79.33-1.51.6-2.16.52-1.26%201.3-2.21%202.33-2.84l-.01.01Zm40.39-2.1c-.8-1.29-1.95-2.31-3.45-3.02-1.5-.71-3.16-1.08-4.97-1.08-2.58%200-4.81.6-6.69%201.79-1.88%201.19-3.32%202.83-4.32%204.92-.99%202.09-1.49%204.48-1.49%207.18%200%202.7.49%205.07%201.49%207.1.99%202.03%202.39%203.62%204.18%204.76%201.79%201.14%203.95%201.71%206.46%201.71%201.95%200%203.72-.42%205.31-1.26%201.59-.84%202.76-2%203.53-3.47l.42%204.05h5.86V0h-6.33v14.91Zm-.96%2013.7c-.61%201.21-1.46%202.14-2.54%202.79-1.08.65-2.37.97-3.87.97s-2.74-.33-3.82-1c-1.08-.66-1.91-1.59-2.48-2.79-.57-1.19-.86-2.56-.86-4.1%200-1.54.29-2.91.86-4.1.57-1.19%201.4-2.13%202.48-2.81%201.08-.68%202.35-1.03%203.82-1.03%201.47%200%202.79.34%203.87%201.03s1.93%201.61%202.54%202.79c.61%201.17.91%202.55.91%204.13s-.31%202.92-.91%204.13v-.01Zm18.76-17.01h-6.38v25.98h6.38V11.6Z%22%20fill%3D%22%23fff%22%2F%3E%3Cpath%20d%3D%22M112.02%200h-6.38v6.42h6.38V0Z%22%20fill%3D%22url(%23svg-832026577_2492_b)%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3ClinearGradient%20id%3D%22svg-832026577_2492_b%22%20x1%3D%22105.63%22%20y1%3D%226.41%22%20x2%3D%22112.03%22%20y2%3D%22.01%22%20gradientUnits%3D%22userSpaceOnUse%22%3E%3Cstop%20stop-color%3D%22%23009086%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%234BD1C3%22%2F%3E%3C%2FlinearGradient%3E%3CclipPath%20id%3D%22svg-832026577_2492_a%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M0%200h112.02v38.27H0z%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E%3C%2Fsvg%3E
- Favicon: https://framerusercontent.com/images/lMp0KQw5UHhx4BITKKpo5uNeY.png
- Social card (og:image): https://framerusercontent.com/images/kAbuTKPmywAa0EeXDeHqRz4WAxk.png
UI Components
- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=12px, shadow=none
- buttonPrimary: background=#4EC1B4, textColor=#0000EE, borderRadius=12px, shadow=none
- buttonSecondary: background=#F9F9F9, textColor=#0000EE, borderRadius=12px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: healthcare professionals
Stedi Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Careers - Stedi
- Blog - Stedi
- How to run transaction enrollment at scale - Stedi
- Podcast episode: Healthcare interoperability with Brendan Keeler - Stedi
- Healthcare RCM market map - January 2026 - Stedi
- Revise and resubmit claims in the Stedi portal - Stedi
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
}
],
"colors": {
"primary": "#4EC1B4",
"secondary": "#001E1B",
"accent": "#4EC1B4",
"background": "#FFFFFF",
"textPrimary": "#0000EE",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Inter",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "84px",
"h2": "44px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 12,
"borderRadius": "16px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderColor": null,
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#4EC1B4",
"textColor": "#0000EE",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#F9F9F9",
"textColor": "#0000EE",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20113%2039%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%22113%22%20height%3D%2239%22%20fill%3D%22none%22%20id%3D%22svg-832026577_2492%22%3E%3Cg%20clip-path%3D%22url(%23svg-832026577_2492_a)%22%3E%3Cpath%20d%3D%22m14.81%2022.75-4.65-1.11c-2.23-.52-3.35-1.51-3.35-2.94%200-.95.35-1.7%201.05-2.26.7-.56%201.67-.84%202.93-.84%201.26%200%202.23.32%202.93.97.7.65%201.05%201.53%201.05%202.66h6.07c-.03-1.68-.46-3.16-1.28-4.42-.82-1.26-1.96-2.24-3.42-2.94-1.46-.7-3.16-1.05-5.07-1.05-1.91%200-3.75.32-5.28.97-1.53.65-2.74%201.59-3.64%202.81-.89%201.23-1.33%202.68-1.33%204.36%200%202.07.57%203.69%201.7%204.87%201.13%201.17%202.87%202.02%205.2%202.55l4.65%201.11c1.15.25%201.93.61%202.35%201.11.42.5.63%201.05.63%201.68%200%20.95-.39%201.7-1.18%202.26-.79.56-1.94.84-3.48.84-1.43%200-2.54-.33-3.35-1-.8-.67-1.22-1.56-1.25-2.68H0c0%202.56.95%204.63%202.85%206.21%201.9%201.58%204.45%202.37%207.66%202.37%202.13%200%204.01-.34%205.65-1.03%201.64-.68%202.91-1.66%203.82-2.94.91-1.28%201.36-2.8%201.36-4.55%200-2-.55-3.54-1.65-4.63-1.1-1.09-2.73-1.88-4.89-2.37h.01v-.01ZM31.38%202.98h-6.37v34.6h6.37V16.96h4.98V11.6h-4.98V2.98Zm24.43%2029.03c-1.13.67-2.57%201-4.32%201-2.37%200-4.16-.72-5.36-2.16-.96-1.14-1.53-2.73-1.72-4.74l19.42-.05v-1.95c0-2.73-.51-5.08-1.54-7.05-1.03-1.96-2.48-3.5-4.37-4.6-1.88-1.11-4.13-1.66-6.75-1.66s-4.74.59-6.69%201.76c-1.95%201.17-3.47%202.8-4.55%204.87-1.08%202.07-1.62%204.45-1.62%207.15s.56%205.02%201.67%207.07c1.11%202.05%202.66%203.67%204.63%204.84%201.97%201.17%204.23%201.76%206.77%201.76%203.38%200%206.18-.8%208.39-2.42%202.21-1.61%203.6-3.84%204.16-6.68h-5.91c-.35%201.23-1.09%202.17-2.22%202.84h.01v.02Zm-8.36-15c1.03-.63%202.29-.95%203.79-.95%201.92%200%203.44.54%204.58%201.63%201.14%201.09%201.7%202.53%201.7%204.31H44.53c.13-.79.33-1.51.6-2.16.52-1.26%201.3-2.21%202.33-2.84l-.01.01Zm40.39-2.1c-.8-1.29-1.95-2.31-3.45-3.02-1.5-.71-3.16-1.08-4.97-1.08-2.58%200-4.81.6-6.69%201.79-1.88%201.19-3.32%202.83-4.32%204.92-.99%202.09-1.49%204.48-1.49%207.18%200%202.7.49%205.07%201.49%207.1.99%202.03%202.39%203.62%204.18%204.76%201.79%201.14%203.95%201.71%206.46%201.71%201.95%200%203.72-.42%205.31-1.26%201.59-.84%202.76-2%203.53-3.47l.42%204.05h5.86V0h-6.33v14.91Zm-.96%2013.7c-.61%201.21-1.46%202.14-2.54%202.79-1.08.65-2.37.97-3.87.97s-2.74-.33-3.82-1c-1.08-.66-1.91-1.59-2.48-2.79-.57-1.19-.86-2.56-.86-4.1%200-1.54.29-2.91.86-4.1.57-1.19%201.4-2.13%202.48-2.81%201.08-.68%202.35-1.03%203.82-1.03%201.47%200%202.79.34%203.87%201.03s1.93%201.61%202.54%202.79c.61%201.17.91%202.55.91%204.13s-.31%202.92-.91%204.13v-.01Zm18.76-17.01h-6.38v25.98h6.38V11.6Z%22%20fill%3D%22%23fff%22%2F%3E%3Cpath%20d%3D%22M112.02%200h-6.38v6.42h6.38V0Z%22%20fill%3D%22url(%23svg-832026577_2492_b)%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3ClinearGradient%20id%3D%22svg-832026577_2492_b%22%20x1%3D%22105.63%22%20y1%3D%226.41%22%20x2%3D%22112.03%22%20y2%3D%22.01%22%20gradientUnits%3D%22userSpaceOnUse%22%3E%3Cstop%20stop-color%3D%22%23009086%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%234BD1C3%22%2F%3E%3C%2FlinearGradient%3E%3CclipPath%20id%3D%22svg-832026577_2492_a%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M0%200h112.02v38.27H0z%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
"favicon": "https://framerusercontent.com/images/lMp0KQw5UHhx4BITKKpo5uNeY.png",
"ogImage": "https://framerusercontent.com/images/kAbuTKPmywAa0EeXDeHqRz4WAxk.png",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Stedi'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Book a demo",
"reasoning": "Button #0 ('Book a demo') uses the vibrant brand color #4EC1B4, making it the most prominent and likely primary CTA."
},
"secondary": {
"index": 1,
"text": "Sign up free",
"reasoning": "Button #1 ('Sign up free') has a different background color (#F9F9F9) and serves as a secondary action with a lighter, less prominent appearance."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "healthcare professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Stedi'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}