# Starsky Robotics Brand Identity

A complete profile of **Starsky Robotics**'s visual system — colors, typography, components, and personality — extracted from [https://www.starsky.io/](https://www.starsky.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.starsky.io/.

- primary: #394EFF (rgb(57, 78, 255))
- secondary: #D1D2E0 (rgb(209, 210, 224))
- accent: #394EFF (rgb(57, 78, 255))
- background: #FFFFFF (rgb(255, 255, 255))
- textPrimary: #171F66 (rgb(23, 31, 102))
- link: #171F66 (rgb(23, 31, 102))

## Typography

Each font links to its Google Fonts page where available.

- primary: GB Proxima Nova
- heading: GB Proxima Nova

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Starsky Robotics's actual button styles.

**Button Primary**  
`buttonPrimary`  
background: #394EFF  
textColor: #FFFFFF  
borderRadius: 24px  
shadow: none

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** unknown

## Starsky Robotics Brand in the Wild

Image: [i.vimeocdn.com](https://i.vimeocdn.com/video/685766824-89746c84dc35ef6c1f3208700622ae8091a5829acd80cb438308c78313b079c3-d?f=webp)  
Source: [therobotreport.com](https://www.therobotreport.com/starsky-robotics-raises-165m-self-driving-trucks/)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/63e1efe2f3d2d0e7e9b1f47f/650211a46f0c460d06114406_1_u_7DPtYho3U38K5MelTEXA%20copy.jpg)  
Source: [herbstprodukt.com](https://www.herbstprodukt.com/projects/starsky-robotics)

Image: [i.ytimg.com](https://i.ytimg.com/vi/UCNSZKXvi64/maxresdefault.jpg)  
Source: [medium.com](https://medium.com/starsky-robotics-blog/starsky-robotics-begins-fully-unmanned-public-highway-tests-fccda08a705e)

Image: [therobotreport.com](https://www.therobotreport.com/wp-content/uploads/2018/03/starsky-1200-1024x569.jpg)  
Source: [therobotreport.com](https://www.therobotreport.com/starsky-robotics-raises-165m-self-driving-trucks/)

Image: [imageio.forbes.com](https://imageio.forbes.com/specials-images/imageserve/5e851f8c2b3ff900068e6e3c/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds)  
Source: [forbes.com](https://www.forbes.com/sites/bradtempleton/2020/04/02/starsky-robotics-shuts-down-and-worries-everybody-else-will-also-fail-in-robotic-trucks/)

Image: [media.wired.com](https://media.wired.com/photos/5a9f113db2b92b689be91464/3:2/w_2560%2Cc_limit/Starksy-self-driving-trucks-web.jpg)  
Source: [wired.com](https://www.wired.com/story/starsky-robotics-truck-self-driving-florida-test/)

## Frequently Asked Questions

**What is Starsky Robotics's primary brand color?**  
Starsky Robotics's primary brand color is #394EFF. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Starsky Robotics use?**  
Starsky Robotics uses GB Proxima Nova as the primary typeface across body and headings.

**Does Starsky Robotics use a light or dark theme?**  
Starsky Robotics's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Starsky Robotics's logo?**  
Starsky Robotics's logo is available directly on their site (https://www.starsky.io/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.starsky.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Starsky Robotics.

## Methodology

Brand data on this page was extracted from [https://www.starsky.io/](https://www.starsky.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Starsky Robotics.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GB Proxima Nova",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#394EFF",
    "secondary": "#D1D2E0",
    "accent": "#394EFF",
    "background": "#FFFFFF",
    "textPrimary": "#171F66",
    "link": "#171F66"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GB Proxima Nova",
      "heading": "GB Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "GB Proxima Nova",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "GB Proxima Nova",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#394EFF",
      "textColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://forsale.spaceship-cdn.com/static/latest/3.latest/assets/fonts/spaceship-logo.svg",
    "favicon": "https://forsale.spaceship-cdn.com/static/latest/3.latest/assets/fonts/apple-touch-icon-57x57.png",
    "ogImage": null,
    "logoHref": "https://www.spaceship.com/",
    "logoAlt": "Spaceship logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Spaceship'. It is the most prominent logo candidate.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Next",
      "reasoning": "The button with text 'Next' has a vibrant blue background (#394EFF), which is a strong indicator of a primary call-to-action. It uses the brand color and is styled prominently with a border radius, making it stand out as the main action button."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Spaceship'. It is the most prominent logo candidate.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```

## Disclaimer
This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Starsky Robotics.