Starling Brand Identity

A complete profile of Starling's visual system — colors, typography, components, and personality — extracted from https://starlingmedical.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://starlingmedical.com/.

• Primary: #5651A2
  • rgb(86, 81, 162)
• Secondary: #51D5FC
  • rgb(81, 213, 252)
• Accent: #5651A2
  • rgb(86, 81, 162)
• Background: #F9FAFB
  • rgb(249, 250, 251)
• Text Primary: #3A394F
  • rgb(58, 57, 79)
• Link: #3A394F
  • rgb(58, 57, 79)

Typography

Each font links to its Google Fonts page where available.

• Primary: Frutiger
  • Frutiger Google Fonts →
• Heading: Graphie
  • Graphie Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Starling's actual button styles.

Button Primary

• Background: #5651A2
• Text Color: #FFFFFF
• Border Radius: 9999px
• Shadow: none

Button Secondary

• Background: #F9FAFB
• Text Color: #3A394F
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: health-conscious individuals

Starling Brand in the Wild

Image: starlingmedical.com

Source: starlingmedical.com

Image: starlingmedical.com

Source: starlingmedical.com

Image: starlingmedical.com

Source: starlingmedical.com

Image: starlingmedical.com

Source: starlingmedical.com

Image: starlingmedical.com

Source: starlingmedical.com

Image: starlingmedical.com

Source: starlingmedical.com

Frequently Asked Questions

What is Starling's primary brand color?

Starling's primary brand color is #5651A2. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Starling use?

Starling uses Frutiger for body text and Graphie for headings. Fonts were detected on https://starlingmedical.com/ as part of their live design system.

Does Starling use a light or dark theme?

Starling's primary site uses a light color scheme, with a background of #F9FAFB.

Where can I find Starling's logo?

Starling's logo is available directly on their site (https://starlingmedical.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://starlingmedical.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Starling.

Methodology

Brand data on this page was extracted from https://starlingmedical.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.