# Standard Treasury Brand Identity

A complete profile of **Standard Treasury**'s visual system — colors, typography, components, and personality — extracted from [http://standardtreasury.com](http://standardtreasury.com/).

## Color Palette

Brand palette extracted from http://standardtreasury.com.

- **primary**: #73FBF5 (rgb(115, 251, 245))
- **secondary**: #CC3366 (rgb(204, 51, 102))
- **accent**: #61CE70 (rgb(97, 206, 112))
- **background**: #FFFFFF (rgb(255, 255, 255))
- **textPrimary**: #33373D (rgb(51, 55, 61))
- **link**: #61CE70 (rgb(97, 206, 112))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Outfit  ([Google Fonts →](https://fonts.google.com/specimen/Outfit))
- **heading**: Outfit  ([Google Fonts →](https://fonts.google.com/specimen/Outfit))  Outfit, sans-serif

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Standard Treasury's actual button styles.

- **Input**: background transparent, textColor #FFFFFF, borderColor null, borderRadius 3px, shadow none

- **Button Primary**: background #61CE70, textColor #FFFFFF, borderRadius 3px, shadow none

- **Button Secondary**: background #FFFFFF, textColor #333333, borderRadius 0px, shadow none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: individuals seeking loans in Singapore

## Standard Treasury Brand in the Wild

Image: [nextgentemplates.com](https://nextgentemplates.com/wp-content/uploads/2026/02/Treasury-Management-Dashboard-in-Power-BI-1.jpg)

Image: [classicalmusicreferences.com](http://classicalmusicreferences.com/wp-content/uploads/2017/06/MainPhoto13.jpg)

Image: [cdn-resources.highradius.com](https://cdn-resources.highradius.com/resources/wp-content/uploads/2024/10/Excel-Dashboard-Template-for-Treasury-KPIs_thumbnail.png)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6541324a91f919eeb68e9608/660439db0162d3be541ce5af_60e77e8b1299dbbb18dafdde_silicon-valley-bank-buys-standard-treasury-to-build-the-future-of-api-banking-services.webp)

Image: [images.ctfassets.net](https://images.ctfassets.net/d6o5ai4eeewt/1A8RzDSyCmgM9PMnU2dsXE/019ca0c30128ff848a3022228a7b054f/Screenshot_2026-02-26_at_17.03.39.png)

Image: [promusventures.com](https://promusventures.com/wp-content/uploads/2025/10/Standard-Treasury_exited.png)

## Frequently Asked Questions

- **What is Standard Treasury's primary brand color?**  
Standard Treasury's primary brand color is #73FBF5. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Standard Treasury use?**  
Standard Treasury uses #61CE70 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Standard Treasury use?**  
Standard Treasury uses Outfit as the primary typeface across body and headings.

- **Does Standard Treasury use a light or dark theme?**  
Standard Treasury's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find Standard Treasury's logo?**  
Standard Treasury's logo is available directly on their site (http://standardtreasury.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
This profile was extracted from http://standardtreasury.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Standard Treasury.

## Methodology

Brand data on this page was extracted from [http://standardtreasury.com](http://standardtreasury.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.  
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.  
This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Standard Treasury.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#73FBF5",
    "secondary": "#CC3366",
    "accent": "#61CE70",
    "background": "#FFFFFF",
    "textPrimary": "#33373D",
    "link": "#61CE70"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "sans-serif"
      ],
      "body": [
        "Outfit",
        "sans-serif"
      ],
      "paragraph": [
        "Outfit",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "40px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#61CE70",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cashmart.com.sg/wp-content/uploads/2020/11/cm-sg.png",
    "favicon": "https://cashmart.com.sg/wp-content/uploads/2020/12/favicon.ico",
    "ogImage": null,
    "logoHref": "https://cashmart.com.sg"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals seeking loans in Singapore"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}
```