Standard Treasury Brand Identity

A complete profile of Standard Treasury's visual system — colors, typography, components, and personality — extracted from http://standardtreasury.com.

Color Palette

Brand palette extracted from http://standardtreasury.com.

• primary: #73FBF5 (rgb(115, 251, 245))
• secondary: #CC3366 (rgb(204, 51, 102))
• accent: #61CE70 (rgb(97, 206, 112))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #33373D (rgb(51, 55, 61))
• link: #61CE70 (rgb(97, 206, 112))

Typography

Each font links to its Google Fonts page where available.

• primary: Outfit (Google Fonts →)
• heading: Outfit (Google Fonts →) Outfit, sans-serif

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Standard Treasury's actual button styles.

• Input: background transparent, textColor #FFFFFF, borderColor null, borderRadius 3px, shadow none

• Button Primary: background #61CE70, textColor #FFFFFF, borderRadius 3px, shadow none

• Button Secondary: background #FFFFFF, textColor #333333, borderRadius 0px, shadow none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: individuals seeking loans in Singapore

Standard Treasury Brand in the Wild

Image: nextgentemplates.com

Image: classicalmusicreferences.com

Image: cdn-resources.highradius.com

Image: cdn.prod.website-files.com

Image: images.ctfassets.net

Image: promusventures.com

Frequently Asked Questions

• What is Standard Treasury's primary brand color?
  Standard Treasury's primary brand color is #73FBF5. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Standard Treasury use?
  Standard Treasury uses #61CE70 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Standard Treasury use?
  Standard Treasury uses Outfit as the primary typeface across body and headings.

• Does Standard Treasury use a light or dark theme?
  Standard Treasury's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Standard Treasury's logo?
  Standard Treasury's logo is available directly on their site (http://standardtreasury.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from http://standardtreasury.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Standard Treasury.

Methodology

Brand data on this page was extracted from http://standardtreasury.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.
This page is published by CharacterQuilt and is not affiliated with or endorsed by Standard Treasury.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#73FBF5",
    "secondary": "#CC3366",
    "accent": "#61CE70",
    "background": "#FFFFFF",
    "textPrimary": "#33373D",
    "link": "#61CE70"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "sans-serif"
      ],
      "body": [
        "Outfit",
        "sans-serif"
      ],
      "paragraph": [
        "Outfit",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "40px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#61CE70",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cashmart.com.sg/wp-content/uploads/2020/11/cm-sg.png",
    "favicon": "https://cashmart.com.sg/wp-content/uploads/2020/12/favicon.ico",
    "ogImage": null,
    "logoHref": "https://cashmart.com.sg"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals seeking loans in Singapore"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}