Standard AI Brand: Colors, Fonts, Logo & Visual Identity

Standard AI Brand Identity

A complete profile of Standard AI's visual system — colors, typography, components, and personality — extracted from https://standard.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://standard.ai.

Color Name	HEX Code	RGB
primary	#6C757D	rgb(108, 117, 125)
secondary	#007BFF	rgb(0, 123, 255)
accent	#0B021B	rgb(11, 2, 27)
background	#FFFFFF	rgb(255, 255, 255)
textPrimary	#0B021B	rgb(11, 2, 27)
link	#0B021B	rgb(11, 2, 27)

Typography

Each font links to its Google Fonts page where available.

Primary: Circular Google Fonts →
Heading: Circular Bold Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Standard AI's actual button styles.

Input

{
  "background": "transparent",
  "textColor": "#0B021B",
  "borderColor": null,
  "borderRadius": "0px",
  "shadow": "none"
}

Button Primary

{
  "background": "#0B021B",
  "textColor": "#0B021B",
  "borderRadius": "4px",
  "shadow": "none"
}

Button Secondary

{
  "background": "#FDFDFD",
  "textColor": "#000000",
  "borderRadius": "0px",
  "shadow": "none"
}

Brand Personality

Tone: professional
Energy: medium
Audience: businesses seeking AI solutions

Standard AI Brand in the Wild

Image: standard.ai

Frequently Asked Questions

What is Standard AI's primary brand color?
Standard AI's primary brand color is #6C757D.
What accent color does Standard AI use?
Standard AI uses #0B021B as an accent color.
What font does Standard AI use?
Standard AI uses Circular for body text and Circular Bold for headings.
Does Standard AI use a light or dark theme?
Standard AI's primary site uses a light color scheme.
Where can I find Standard AI's logo?
Standard AI's logo is available directly on their site (https://standard.ai).
How was this brand profile generated?
This profile was extracted using a branding extraction API.

Methodology

Brand data on this page was extracted from https://standard.ai using a branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Circular", "role": "body"},
    {"family": "Circular Bold", "role": "heading"}
  ],
  "colors": {
    "primary": "#6C757D",
    "secondary": "#007BFF",
    "accent": "#0B021B",
    "background": "#FFFFFF",
    "textPrimary": "#0B021B",
    "link": "#0B021B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Circular",
      "heading": "Circular Bold"
    }
  }
}