Stairs Financial Brand: Colors, Fonts, Logo & Visual Identity

Stairs Financial Brand Identity

A complete profile of Stairs Financial's visual system — colors, typography, components, and personality — extracted from https://stairsfinancial.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://stairsfinancial.com.

primary: #00A175
rgb(0, 161, 117)
secondary: #1A1A2E
rgb(26, 26, 46)
accent: #E30639
rgb(227, 6, 57)
background: #FFFFFF
rgb(255, 255, 255)
textPrimary: #333333
rgb(51, 51, 51)
link: #E30639
rgb(227, 6, 57)

Typography

Each font links to its Google Fonts page where available.

primary: Poppins (Google Fonts →)
heading: Poppins (Google Fonts →)
font stack: Poppins, sans-serif

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Stairs Financial's actual button styles.

Button Primary
- background: #E30639
- textColor: #FFFFFF
- borderRadius: 12px
- shadow: color(srgb 0.890196 0.0235294 0.223529 / 0.4) 0px 4px 16px 0px
Button Secondary
- background: #00A175
- textColor: #FFFFFF
- borderRadius: 12px
- shadow: oklch(0.580325 0.231457 175.79 / 0.4) 0px 4px 16px 0px

Brand Personality

Tone: playful
Energy: high
Audience: gamers

Stairs Financial Brand in the Wild

Image: stairsfinancial.com

Frequently Asked Questions

What is Stairs Financial's primary brand color?
Stairs Financial's primary brand color is #00A175. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Stairs Financial use?
Stairs Financial uses #E30639 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Stairs Financial use?
Stairs Financial uses Poppins as the primary typeface across body and headings.
Does Stairs Financial use a light or dark theme?
Stairs Financial's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Stairs Financial's logo?
Stairs Financial's logo is available directly on their site (https://stairsfinancial.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://stairsfinancial.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Stairs Financial.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00A175",
    "secondary": "#1A1A2E",
    "accent": "#E30639",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#E30639"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "42px",
      "h2": "20.8px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E30639",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "color(srgb 0.890196 0.0235294 0.223529 / 0.4) 0px 4px 16px 0px"
    },
    "buttonSecondary": {
      "background": "#00A175",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "oklch(0.580325 0.231457 175.79 / 0.4) 0px 4px 16px 0px"
    }
  },
  "images": {
    "logo": "https://stairsfinancial.com/img/tower-rush/tower-rush-logo.webp",
    "favicon": "https://stairsfinancial.com/img/tower-rush/tower-rush-logo.webp",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Tower Rush 遊戲標誌"
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "gamers"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  }
}