Stable Brand Identity

A complete profile of Stable's visual system — colors, typography, components, and personality — extracted from https://useStable.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #3D67D3
• secondary: #232136
• accent: #3D67D3
• background: #FFFFFF
• textPrimary: #312D4E
• link: #312D4E

Typography

• primary: Soehne — https://fonts.google.com/specimen/Soehne
• heading: Soehne — https://fonts.google.com/specimen/Soehne

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#3D67D3, textColor=#FFFFFF, borderRadius=12px, shadow=none
• buttonSecondary: background=#FDFAF7, textColor=#292724, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Stable Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• HIPAA-compliant mail scanning services for health insurance providers
  • Image:
  • Source: https://www.usestable.com/blog/mail-scanning-service-for-health-insurance
• From snail mail to scale — A beginner's guide to digital transformation for modern businesses
  • Image:
  • Source: https://www.usestable.com/blog/digital-transformation-guide-for-beginners
• Why your construction LLC needs a virtual address
  • Image:
  • Source: https://www.usestable.com/blog/virtual-address-for-construction

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Soehne",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#3D67D3",
  "secondary": "#232136",
  "accent": "#3D67D3",
  "background": "#FFFFFF",
  "textPrimary": "#312D4E",
  "link": "#312D4E"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Soehne",
   "heading": "Soehne"
  },
  "fontStacks": {
   "heading": [
    "Soehne",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Soehne",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Soehne",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "14px",
   "h2": "24px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#3D67D3",
   "textColor": "#FFFFFF",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FDFAF7",
   "textColor": "#292724",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/683724b855d7326ae4ae6d81/6841f77e21556ff4d05c501d_stable-logo-main-nav.svg",
  "favicon": "https://cdn.prod.website-files.com/683724b855d7326ae4ae6d81/6849bd8f65522cd49e95940b_stable-favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/683724b855d7326ae4ae6d81/68421f41b81c9f7a6482a768_stable-open-graph-share.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}