# SST Brand Identity

A complete profile of **SST**'s visual system — colors, typography, components, and personality — extracted from [https://sst.dev](https://sst.dev/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://sst.dev.

- primary: #5196B3 (rgb(81, 150, 179))
- secondary: #0000EE (rgb(0, 0, 238))
- accent: #303055 (rgb(48, 48, 85))
- background: #FFFFFF (rgb(255, 255, 255))
- textPrimary: #303055 (rgb(48, 48, 85))
- link: #303055 (rgb(48, 48, 85))

## Typography

Each font links to its Google Fonts page where available.

- primary: Arial ([Google Fonts →](https://fonts.google.com/specimen/Arial))
- heading: Arial ([Google Fonts →](https://fonts.google.com/specimen/Arial))
- IBM Plex Mono

## Visual Assets

Logo

Favicon

Social Card

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** developers

## SST Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [social-cards.sst.dev](https://social-cards.sst.dev/v3-lander/QmxvZw%3D%3D.png)

Image: [guide.sst.dev](https://guide.sst.dev/assets/dynamically-generate-social-share-images-with-serverless/social-card-for-sample-blog-post.png)

Image: [guide.sst.dev](https://guide.sst.dev/assets/examples/api-auth-jwt-cogntio/current-logged-in-user-info.png)

Image: [social-cards.sst.dev](https://social-cards.sst.dev/v3-blog/RnJvbnRlbmRzJTIwYXJlJTIwaGFyZA%3D%3D.png)

Image: [guide.sst.dev](https://guide.sst.dev/assets/examples/middy-validator/request-with-middy-schema-response-validation.png)

## Frequently Asked Questions

- **What is SST's primary brand color?**  
  SST's primary brand color is #5196B3. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does SST use?**  
  SST uses #303055 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does SST use?**  
  SST uses Arial as the primary typeface across body and headings.

- **Does SST use a light or dark theme?**  
  SST's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find SST's logo?**  
  SST's logo is available directly on their site (https://sst.dev). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://sst.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SST.

## Methodology

Brand data on this page was extracted from [https://sst.dev](https://sst.dev/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by SST.