Squid Brand Identity

A complete profile of Squid's visual system — colors, typography, components, and personality — extracted from https://squid.energy. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://squid.energy.

• primary: #09B1BA
  • rgb(9, 177, 186)
• secondary: #03202B
  • rgb(3, 32, 43)
• accent: #09B1BA
  • rgb(9, 177, 186)
• background: #02101B
  • rgb(2, 16, 27)
• textPrimary: #02101B
  • rgb(2, 16, 27)
• link: #02101B
  • rgb(2, 16, 27)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
  Inter Google Fonts →
• heading: Space Grotesk
  Space Grotesk Google Fonts →
  Space Grotesk, system-ui, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Squid's actual button styles.

• Button Primary

  • background: #09B1BA
  • textColor: #041018
  • borderRadius: 9999px
  • shadow: rgba(9, 177, 186, 0.5) 0px 14px 50px 0px

• Button Secondary

  • background: #03202B
  • textColor: #09B1BA
  • borderColor: #09B1BA
  • borderRadius: 9999px
  • shadow: rgba(9, 177, 186, 0.25) 0px 0px 30px 0px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: energy professionals and tech-savvy users

Squid Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: squid.energy

Source: squid.energy

Image: squid.energy

Source: squid.energy

Image: squid.energy

Source: squid.energy

Image: squid.energy

Source: squid.energy

Frequently Asked Questions

1. What is Squid's primary brand color?
   Squid's primary brand color is #09B1BA. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Squid use?
   Squid uses Inter for body text and Space Grotesk for headings. Fonts were detected on https://squid.energy as part of their live design system.

3. Does Squid use a light or dark theme?
   Squid's primary site uses a dark color scheme, with a background of #02101B.

4. Where can I find Squid's logo?
   Squid's logo is available directly on their site (https://squid.energy). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from https://squid.energy using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Squid.

Methodology

Brand data on this page was extracted from https://squid.energy on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Squid.