# Squad Brand Identity

A complete profile of **Squad**'s visual system — colors, typography, components, and personality — extracted from [http://squadapp.io](http://squadapp.io/). Built for designers, agents, and AI tools.

## Primary

#FF0000

## Accent

#4DB6AC

## Body Font

Nunito

## Heading

Taviraj

## Color Palette

Brand palette extracted from http://squadapp.io.

- **primary**:  #FF0000  
  rgb(255, 0, 0)  
- **secondary**:  #40C4FF  
  rgb(64, 196, 255)  
- **accent**:  #4DB6AC  
  rgb(77, 182, 172)  
- **background**:  #FFFFFF  
  rgb(255, 255, 255)  
- **textPrimary**:  #4DB6AC  
  rgb(77, 182, 172)  
- **link**:  #4DB6AC  
  rgb(77, 182, 172)

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Nunito  
  Nunito [Google Fonts →](https://fonts.google.com/specimen/Nunito)
- **heading**: Taviraj  
  Taviraj [Google Fonts →](https://fonts.google.com/specimen/Taviraj)  
  Taviraj, serif

## Visual Assets

Logo

Favicon

Social Card

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy individuals

## Squad Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [preview.redd.it](https://preview.redd.it/first-time-getting-a-squad-ad-lol-its-a-pretty-good-ad-v0-a16afpdrgth81.jpg?width=640&crop=smart&auto=webp&s=d26ff33fffef982220382f228091068d28ed68ca)  
Source: [reddit.com](https://www.reddit.com/r/joinsquad/comments/ssd5b2/first_time_getting_a_squad_ad_lol_its_a_pretty/)

Image: [m.media-amazon.com](https://m.media-amazon.com/images/I/51VWHSZBRPL._AC_UF1000,1000_QL80_.jpg)  
Source: [amazon.com](https://www.amazon.com/Squad-Report-Sheet-Notebook-Assessment/dp/B0B6XSD55G)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/651dd1cea3817995c17fa3c1/65e0e49452009f2a2920f3ce_1200x630-key-art.jpeg)  
Source: [joinsquad.com](https://www.joinsquad.com/)

Image: [i.ebayimg.com](https://i.ebayimg.com/images/g/haIAAOSwcZRkZCke/s-l1200.jpg)  
Source: [ebay.com](https://www.ebay.com/itm/304941220023)

Image: [i.ytimg.com](https://i.ytimg.com/vi/oA_9t756Vqw/sddefault.jpg)  
Source: [youtube.com](https://www.youtube.com/watch?v=oA_9t756Vqw)

Image: [cdn.lapa.ninja](https://cdn.lapa.ninja/assets/images/1x/withyoursquad.webp?v=latest)  
Source: [lapa.ninja](https://www.lapa.ninja/post/withyoursquad/)

## Frequently Asked Questions

- **What is Squad's primary brand color?**  
  Squad's primary brand color is #FF0000. It anchors the visual identity across their website, product UI, and marketing materials.
- **What accent color does Squad use?**  
  Squad uses #4DB6AC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
- **What font does Squad use?**  
  Squad uses Nunito for body text and Taviraj for headings. Fonts were detected on http://squadapp.io as part of their live design system.
- **Does Squad use a light or dark theme?**  
  Squad's primary site uses a light color scheme, with a background of #FFFFFF.
- **Where can I find Squad's logo?**  
  Squad's logo is available directly on their site (http://squadapp.io). The current logo URL is included in the machine-readable JSON profile linked above.
- **How was this brand profile generated?**  
  This profile was extracted from http://squadapp.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Squad.

## Methodology

Brand data on this page was extracted from [http://squadapp.io](http://squadapp.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Squad.