Spur Brand: Colors, Fonts, Logo & Visual Identity
Spur Brand Identity
A complete profile of Spur's visual system — colors, typography, components, and personality — extracted from https://www.spurtest.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.spurtest.com/.
Primary#0435DD
Accent#ECF0FE
Body Font
Geist
Heading
Geist
Colors
| Type | Hex | RGB |
|---|---|---|
| Primary | #0435DD | rgb(4, 53, 221) |
| Secondary | #E9F0FE | rgb(233, 240, 254) |
| Accent | #ECF0FE | rgb(236, 240, 254) |
| Background | #FFFEFB | rgb(255, 254, 251) |
| Text Primary | #232323 | rgb(35, 35, 35) |
| Link | #ECF0FE | rgb(236, 240, 254) |
Typography
Each font links to its Google Fonts page where available.
Primary
Geist
Heading
Geist
Martinaplantijn, Arial, sans-serif
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Spur's actual button styles.
Input
| Field | Value |
|---|---|
| Background | transparent |
| Text Color | #0435DD |
| Border Color | null |
| Border Radius | 9px |
| Shadow | none |
Button Primary
| Property | Value |
|---|---|
| Background | #ECF0FE |
| Text Color | #0435DD |
| Border Color | #0435DD |
| Border Radius | 9px |
| Shadow | none |
Button Secondary
| Property | Value |
|---|---|
| Background | #1B1919 |
| Text Color | #FFFFFF |
| Border Radius | 9px |
| Shadow | none |
Brand Personality
Tone: modern
Energy: medium
Audience: e-commerce businesses
Spur Brand in the Wild
Image: cdn.prod.website-files.com
Source: spurtest.com
Image: cdn.prod.website-files.com
Source: spurtest.com
Image: cdn.prod.website-files.com
Source: spurtest.com
Image: cdn.prod.website-files.com
Source: spurtest.com
Image: cdn.prod.website-files.com
Source: spurtest.com
Frequently Asked Questions
Q: What is Spur's primary brand color?
A: Spur's primary brand color is #0435DD. It anchors the visual identity across their website, product UI, and marketing materials.
Q: What accent color does Spur use?
A: Spur uses #ECF0FE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
Q: What font does Spur use?
A: Spur uses Geist as the primary typeface across body and headings.
Q: Does Spur use a light or dark theme?
A: Spur's primary site uses a light color scheme, with a background of #FFFEFB.
Q: Where can I find Spur's logo?
A: Spur's logo is available directly on their site (https://www.spurtest.com/). The current logo URL is included in the machine-readable JSON profile linked above.
Q: How was this brand profile generated?
A: This profile was extracted from https://www.spurtest.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Spur.
Methodology
Brand data on this page was extracted from https://www.spurtest.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
GET /branding/spur.json
GET /branding/spur/llms.txt