SPRX Brand Identity

A complete profile of SPRX's visual system — colors, typography, components, and personality — extracted from https://sprx.tax. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://sprx.tax.

• Primary: #5888A5
• Accent: #5888A5
• Background: #F7F9FB
• Text Primary: #06171B
• Link: #06171B

Typography

Each font links to its Google Fonts page where available.

• Primary: Figtree Google Fonts →
• Heading: GT Era Display Bold Google Fonts →

UI Components

Live previews rendered using SPRX's actual button styles.

Button Primary:

• Background: #5888A5
• Text Color: #0000EE
• Border Radius: 8px
• Shadow: none

Button Secondary:

• Background: #FFFFFF
• Text Color: #0000EE
• Border Radius: 8px
• Shadow: none

Brand Personality

• Tone: Professional
• Energy: Medium
• Audience: Business professionals seeking tax incentives

SPRX Brand in the Wild

Image: framerusercontent.com
Source: sprx.tax

Image: framerusercontent.com
Source: sprx.tax

Image: imgproxy.fourthwall.com
Source: shop.sprx.tax

Frequently Asked Questions

What is SPRX's primary brand color?

SPRX's primary brand color is #5888A5. It anchors the visual identity across their website, product UI, and marketing materials.

What font does SPRX use?

SPRX uses Figtree for body text and GT Era Display Bold for headings. Fonts were detected on https://sprx.tax as part of their live design system.

Does SPRX use a light or dark theme?

SPRX's primary site uses a light color scheme, with a background of #F7F9FB.

How was this brand profile generated?

This profile was extracted from https://sprx.tax using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SPRX.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    },
    {
      "family": "GT Era Display Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#5888A5",
    "accent": "#5888A5",
    "background": "#F7F9FB",
    "textPrimary": "#06171B",
    "link": "#06171B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "GT Era Display Bold"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5888A5",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/EizHTrOweWxOQySB9j8PNoPqic.png",
    "ogImage": "https://framerusercontent.com/assets/YNJ29oW2rV9Xbu9owsODcsyTYtg.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking tax incentives"
  }
}