SpruceID Brand Identity

A complete profile of SpruceID's visual system — colors, typography, components, and personality — extracted from https://spruceid.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://spruceid.com/

• primary: #0000EE
  rgb(0, 0, 238)
• secondary: #407DC8
  rgb(64, 125, 200)
• accent: #BA4C71
  rgb(186, 76, 113)
• background: #F8F5F1
  rgb(248, 245, 241)
• textPrimary: #000000
  rgb(0, 0, 0)
• link: #BA4C71
  rgb(186, 76, 113)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter Display
  Google Fonts →
• heading: Stack Sans Headline
  Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using SpruceID's actual button styles.

Button Primary

• background: #000000
• textColor: #0000EE
• borderRadius: 100px
• shadow: none

Button Secondary

• background: #E8E1DA
• textColor: #0000EE
• borderRadius: 100px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: government and enterprise clients

Frequently Asked Questions

• What is SpruceID's primary brand color?
  SpruceID's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does SpruceID use?
  SpruceID uses #BA4C71 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does SpruceID use?
  SpruceID uses Inter Display for body text and Stack Sans Headline for headings.

• Does SpruceID use a light or dark theme?
  SpruceID's primary site uses a light color scheme, with a background of #F8F5F1.

• Where can I find SpruceID's logo?
  SpruceID's logo is available directly on their site (https://spruceid.com/).

• How was this brand profile generated?
  This profile was extracted from https://spruceid.com/ using the Firecrawl branding extraction API, scanning the live page's CSS, fonts, color tokens, and component styles.