# Sproutfi Brand Identity

A complete profile of **Sproutfi**'s visual system — colors, typography, components, and personality — extracted from [https://www.sproutfi.com](https://www.sproutfi.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.sproutfi.com.

- **Primary**: #564867
- **Secondary**: #6C5F7E
- **Accent**: #6E6C71
- **Background**: #FAFAFA
- **Text Primary**: #000000
- **Link**: #5124AB

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Proxima Nova [Google Fonts →](https://fonts.google.com/specimen/Proxima+Nova)  
- **Heading**: Proxima Nova [Google Fonts →](https://fonts.google.com/specimen/Proxima+Nova)  
  Proxima Nova, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Sproutfi's actual button styles.

- **Input**:  
  - Background: #443A52  
  - Text Color: #C4BFCB  
  - Border Color: null  
  - Border Radius: 40px  
  - Shadow: none

- **Button Primary**:  
  - Background: #6E6C71  
  - Text Color: #FFFFFF  
  - Border Radius: 8px  
  - Shadow: none

- **Button Secondary**:  
  - Background: #EAEAEA  
  - Text Color: #000000  
  - Border Color: #000000  
  - Border Radius: 9999px  
  - Shadow: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: investors looking for global market access

## Sproutfi Brand in the Wild

Images and sources:

- [Source 1](https://www.vest.investments/images/vest_nasdaq/vest_nasdaq_en.webp)
- [Source 2](https://www.sproutfi.com/es/insights/como-invertir-en-mercados-de-ee-uu-de-forma-rapida-y-sencilla-desde-latinoamerica)
- [Source 3](https://www.sproutfi.com/)

## Frequently Asked Questions

- **What is Sproutfi's primary brand color?**  
Sproutfi's primary brand color is #564867. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Sproutfi use?**  
Sproutfi uses #6E6C71 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Sproutfi use?**  
Sproutfi uses Proxima Nova as the primary typeface across body and headings.

- **Does Sproutfi use a light or dark theme?**  
Sproutfi's primary site uses a light color scheme, with a background of #FAFAFA.

- **Where can I find Sproutfi's logo?**  
Sproutfi's logo is available directly on their site (https://www.sproutfi.com). The current logo URL is included in the machine-readable JSON profile linked above.