# Sprout Social, Inc. Brand Identity

A complete profile of **Sprout Social, Inc.**'s visual system — colors, typography, components, and personality — extracted from [https://sc.edu](https://sc.edu/). Built for designers, agents, and AI tools.

## Primary Colors
- **Primary:** #73000A
- **Accent:** #73000A

## Fonts
- **Body Font:** Berlingske Sans
- **Heading Font:** Berlingske Sans Extracondensed

## Color Palette
Brand palette extracted from https://sc.edu.
- **Primary:** #73000A (rgb(115, 0, 10))
- **Secondary:** #9D4D54 (rgb(157, 77, 84))
- **Accent:** #73000A (rgb(115, 0, 10))
- **Background:** #FFFFFF (rgb(255, 255, 255))
- **Text Primary:** #570008 (rgb(87, 0, 8))
- **Link:** #570008 (rgb(87, 0, 8))

## Typography
Each font links to its Google Fonts page where available.
- **Primary:** Berlingske Sans [Google Fonts →](https://fonts.google.com/specimen/Berlingske+Sans)
- **Heading:** Berlingske Sans Extracondensed [Google Fonts →](https://fonts.google.com/specimen/Berlingske+Sans+Extracondensed)

## Visual Assets

## UI Components
- **Input:**
  - background: transparent
  - textColor: #FFFFFF
  - borderColor: null
  - borderRadius: 0px
  - shadow: none
- **Button Primary:**
  - background: #73000A
  - textColor: #FFFFFF
  - borderColor: #FFFFFF
  - borderRadius: 0px
  - shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px
- **Button Secondary:**
  - background: #000000
  - textColor: #FFFFFF
  - borderColor: #FFFFFF
  - borderRadius: 0px
  - shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

## Brand Personality
- **Tone:** professional
- **Energy:** medium
- **Audience:** students and academics

## Frequently Asked Questions
### What is Sprout Social, Inc.'s primary brand color?
Sprout Social, Inc.'s primary brand color is #73000A. It anchors the visual identity across their website, product UI, and marketing materials.

### What font does Sprout Social, Inc. use?
Sprout Social, Inc. uses Berlingske Sans for body text and Berlingske Sans Extracondensed for headings.

### Does Sprout Social, Inc. use a light or dark theme?
Sprout Social, Inc.'s primary site uses a light color scheme, with a background of #FFFFFF.

### Where can I find Sprout Social, Inc.'s logo?
Sprout Social, Inc.'s logo is available directly on their site (https://sc.edu).

### How was this brand profile generated?
This profile was extracted from https://sc.edu using the Firecrawl branding extraction API.