Sprout Social, Inc. Brand Identity

A complete profile of Sprout Social, Inc.'s visual system — colors, typography, components, and personality — extracted from https://sc.edu. Built for designers, agents, and AI tools.

Primary Colors

• Primary: #73000A
• Accent: #73000A

Fonts

• Body Font: Berlingske Sans
• Heading Font: Berlingske Sans Extracondensed

Color Palette

Brand palette extracted from https://sc.edu.

• Primary: #73000A (rgb(115, 0, 10))
• Secondary: #9D4D54 (rgb(157, 77, 84))
• Accent: #73000A (rgb(115, 0, 10))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #570008 (rgb(87, 0, 8))
• Link: #570008 (rgb(87, 0, 8))

Typography

Each font links to its Google Fonts page where available.

• Primary: Berlingske Sans Google Fonts →
• Heading: Berlingske Sans Extracondensed Google Fonts →

Visual Assets

UI Components

• Input:
  • background: transparent
  • textColor: #FFFFFF
  • borderColor: null
  • borderRadius: 0px
  • shadow: none
• Button Primary:
  • background: #73000A
  • textColor: #FFFFFF
  • borderColor: #FFFFFF
  • borderRadius: 0px
  • shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px
• Button Secondary:
  • background: #000000
  • textColor: #FFFFFF
  • borderColor: #FFFFFF
  • borderRadius: 0px
  • shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: students and academics

Frequently Asked Questions

What is Sprout Social, Inc.'s primary brand color?

Sprout Social, Inc.'s primary brand color is #73000A. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Sprout Social, Inc. use?

Sprout Social, Inc. uses Berlingske Sans for body text and Berlingske Sans Extracondensed for headings.

Does Sprout Social, Inc. use a light or dark theme?

Sprout Social, Inc.'s primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Sprout Social, Inc.'s logo?

Sprout Social, Inc.'s logo is available directly on their site (https://sc.edu).

How was this brand profile generated?

This profile was extracted from https://sc.edu using the Firecrawl branding extraction API.