Sprites Brand Identity

A complete profile of Sprites's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #6B7280
• secondary: #3367D9
• accent: #111111
• background: #FFFFFF
• textPrimary: #191919
• link: #1A192B

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Libre Baskerville — https://fonts.google.com/specimen/Libre+Baskerville

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#191919, borderColor=#EDEDED, borderRadius=32px, shadow=none
• buttonPrimary: background=#111111, textColor=#FFFFFF, borderRadius=12px, shadow=none
• buttonSecondary: background=#EDEDED, textColor=#191919, borderColor=#D0D0D0, borderRadius=20px, shadow=rgba(0, 0, 0, 0.08) 0px 4px 24px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: digital marketers and SEO professionals

Sprites Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• AI Background Remover for Photos | Sprites AI

  • Image:
  • Source: AI Background Remover

• Sprites AI Blog

  • Image:
  • Source: Sprites AI Blog

• Compare plans, features and costs for AI marketing automation - Sprites AI

  • Image:
  • Source: Pricing

• Sprites AI Blog

  • Image:
  • Source: Sprites AI Blog

• Blog - Sprites AI

  • Image:
  • Source: Sprites Blog

• Sprites AI Blog

  • Image:
  • Source: Sprites AI Blog

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) to capture font URLs.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Libre Baskerville",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#6B7280",
 "secondary": "#3367D9",
 "accent": "#111111",
 "background": "#FFFFFF",
 "textPrimary": "#191919",
 "link": "#1A192B"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Libre Baskerville"
 },
 "fontStacks": {
 "heading": [
 "Libre Baskerville",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "70px",
 "h2": "48px",
 "body": "12px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "12px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#191919",
 "borderColor": "#EDEDED",
 "borderRadius": "32px",
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#111111",
 "textColor": "#FFFFFF",
 "borderRadius": "12px",
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#EDEDED",
 "textColor": "#191919",
 "borderColor": "#D0D0D0",
 "borderRadius": "20px",
 "shadow": "rgba(0, 0, 0, 0.08) 0px 4px 24px 0px"
 }
 },
 "images": {
 "logo": "https://www.sprites.ai/images/sprites-logo.svg",
 "favicon": "https://www.sprites.ai/favicon.ico",
 "ogImage": "https://res.cloudinary.com/dwx3u2p1d/image/upload/f_auto,q_auto/v1754503835/Sprites_-_Open_Graph_preview_al4inb.png",
 "logoHref": "/",
 "logoAlt": "Sprites Logo"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "digital marketers and SEO professionals"
 }
}