llms.txt

Sprinklr Brand Identity

A complete profile of Sprinklr's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#0D7CB7
Accent	#0D7CB7
Body Font	Proxima Nova
Heading Font	Proxima Nova

Color Palette

primary: #0D7CB7
secondary: #047CBC
accent: #0D7CB7
background: #FFFFFF
textPrimary: #000000
link: #020817

Typography

primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

Visual Assets

UI Components

buttonPrimary: background=#0D7CB7, textColor=#FFFFFF, borderRadius=9999px, shadow=none
buttonSecondary: background=#FFFFFF, textColor=#646470, borderRadius=1000px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Sprinklr Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Social Media Management: A Complete Guide for Brands | Sprinklr
- Image: https://images.ctfassets.net/ukazlt65o6hl/3yjLTNLigoLbqeJrkIFSss/62b8b9ff30fc29adcf37ec9dc47f9d07/Customer_Engagement.jpeg?w=3840&q=50&fm=webp
- Source: https://www.sprinklr.com/blog/social-media-management/
7 Actionable Tips to Repurpose Social Media Content | Sprinklr
- Image: https://images.ctfassets.net/ukazlt65o6hl/2nmUo3Ljv1JRYml0p28vRE/75fffc8f6ea8fbb682cdfe2819960715/An_infographic_showcasing_the_various_formats_a_blog_post_can_be_repurposed_to.png?w=1920&q=50&fm=webp
- Source: https://www.sprinklr.com/blog/repurposing-content-for-social-media/
Social Listening: A Complete Guide for 2025 | Sprinklr
- Image: https://images.ctfassets.net/ukazlt65o6hl/1KXjn3hatWnSHDaahP6cHU/efbdee1a62a7efff3abbbd706ae9388e/Featured_Image-Social_Listening_Strategies.jpeg?w=3840&q=50&fm=webp
- Source: https://www.sprinklr.com/blog/social-listening/
How often to post on social media to increase your brand reach | Sprinklr
- Image: https://images.ctfassets.net/ukazlt65o6hl/32qndYcOXfH4j7fjL9Pysm/3764e28e951dc47b8013df574068ce66/Blog_banner_image.png
- Source: https://www.sprinklr.com/blog/how-often-to-post-on-social-media/
Sprinklr Marketing - Manage Brand Reputation
- Image: https://d7jx2atmwmj9r.cloudfront.net/uploads/images/beautiful-friendly-smiles_t20_GGXBmE.jpg
- Source: https://university.sprinklr.com/sprinklr-marketing-manager-pro/5fed7124c461c1001161efbe
10+ Ideas for Social Media Posts That Move the Needle | Sprinklr
- Image: https://images.ctfassets.net/ukazlt65o6hl/4EuCTyiXr8brXudCFUCmLH/66279824f83256293fdace4444341558/Blog_banner.png?w=1600&h=1000
- Source: https://www.sprinklr.com/blog/social-media-post-ideas/

Working with these fonts

Not found on Google Fonts? Instructions for using the fonts:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font".
Hard-reload the page and click around.
Download the files.
Copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Proxima Nova",
   "role": "body"
  }
 ],
 "colors": {
   "primary": "#0D7CB7",
   "secondary": "#047CBC",
   "accent": "#0D7CB7",
   "background": "#FFFFFF",
   "textPrimary": "#000000",
   "link": "#020817"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Proxima Nova",
     "heading": "Proxima Nova"
   },
   "fontStacks": {
     "heading": [
       "proxima-nova",
       "-apple-system",
       "BlinkMacSystemFont",
       "Segoe UI",
       "Roboto",
       "Oxygen",
       "Ubuntu",
       "Cantarell",
       "Fira Sans",
       "Droid Sans",
       "Helvetica Neue",
       "sans-serif"
     ],
     "body": [
       "proxima-nova",
       "-apple-system",
       "BlinkMacSystemFont",
       "Segoe UI",
       "Roboto",
       "Oxygen",
       "Ubuntu",
       "Cantarell",
       "Fira Sans",
       "Droid Sans",
       "Helvetica Neue",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "48px",
     "h2": "32px",
     "body": "16px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "8px"
 },
 "components": {
   "buttonPrimary": {
     "background": "#0D7CB7",
     "textColor": "#FFFFFF",
     "borderRadius": "9999px",
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "#FFFFFF",
     "textColor": "#646470",
     "borderRadius": "1000px",
     "shadow": "none"
   }
 },
 "images": {
   "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2014%2014%22%20alt%3D%22Sprinklr%20Burst%20Logo%22%3E%3Cpath%20fill%3D%22%23faa21b%22%20d%3D%22M1%203.327a1.24%201.24%200%200%201%201.313-1.168%201.32%201.32%200%200%201%20.807.299%207.21%207.21%200%200%201%202.29%206.065c-.014.106-.136.102-.167%200a6.7%206.7%200%200%200-3.29-3.853A1.32%201.32%200%200%201%201%203.327%22%3E%3C/path%3E%3C/svg%3E",
   "favicon": "https://www.sprinklr.com/favicon.ico",
   "ogImage": "https://images.ctfassets.net/ukazlt65o6hl/5Iyl5MAQM4uN6QaVAaMaGL/73b2420b42e92a1b69adef9757ed8d91/og-default-image.png"
 }
}