sprinklr.json
Sprinklr Brand Identity
A complete profile of Sprinklr's visual system — colors, typography, components, and personality — extracted from https://sprinklr.com. Built for designers, agents, and AI tools.
Quick Facts
| Field | Value |
|---|---|
| Primary | #0D7CB7 |
| Accent | #0D7CB7 |
| Body Font | Proxima Nova |
| Heading Font | Proxima Nova |
Color Palette
- primary: #0D7CB7
- secondary: #047CBC
- accent: #0D7CB7
- background: #FFFFFF
- textPrimary: #000000
- link: #020817
Typography
- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
- heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-tags%3D%22sprinklr%22%20viewBox%3D%220%200%2014%2014%22%20alt%3D%22Sprinklr%20Burst%20Logo%22%20class%3D%22inline%20pe-1%20desktop-lg%3Ape-3%20desktop-sm%3Ah-6%20desktop-lg%3Ah-7%20shrink-0%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23faa21b%22%20d%3D%22M1%203.327a1.24%201.24%200%200%201%201.313-1.168%201.32%201.32%200%200%201%20.807.299%207.21%207.21%200%200%201%202.29%206.065c-.014.106-.136.102-.167%200a6.7%206.7%200%200%200-3.29-3.853A1.32%201.32%200%200%201%201%203.327%22%20style%3D%22fill%3A%20rgb(250%2C%20162%2C%2027)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%2370bf54%22%20d%3D%22M5.173%2010.933c-.406-1.36-2.465-3.608-3.965-3.608a1.18%201.18%200%201%200%20.039%202.358%206.55%206.55%200%200%201%203.797%201.333c.067.053.156.008.13-.083z%22%20style%3D%22fill%3A%20rgb(112%2C%20191%2C%2084)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%2300bae9%22%20d%3D%22M7.038%2012.55c-.014.105-.133.1-.165%200C5.177%207.238%208.225%201.426%2010.496%201.374a1.885%201.885%200%200%201%202.027%201.829%201.73%201.73%200%200%201-1.01%201.663%209.89%209.89%200%200%200-4.475%207.683z%22%20style%3D%22fill%3A%20rgb(0%2C%20186%2C%20233)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23128acb%22%20d%3D%22M8.958%2011.015c-.067.054-.158.009-.132-.082.406-1.36%202.466-3.607%203.966-3.607a1.18%201.18%200%201%201-.039%202.357%206.8%206.8%200%200%200-3.795%201.332%22%20style%3D%22fill%3A%20rgb(18%2C%20138%2C%20203)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://www.sprinklr.com/favicon.ico
UI Components
- buttonPrimary: background=#0D7CB7, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#646470, borderRadius=1000px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: business professionals
Sprinklr Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Social Media Management: A Complete Guide for Brands | Sprinklr
- 7 Actionable Tips to Repurpose Social Media Content | Sprinklr
- Social Listening: A Complete Guide for 2025 | Sprinklr
- How often to post on social media to increase your brand reach | Sprinklr
- Sprinklr Marketing - Manage Brand Reputation
- 10+ Ideas for Social Media Posts That Move the Needle | Sprinklr
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.