# Spot Health Brand Identity

A complete profile of **Spot Health**'s visual system — colors, typography, components, and personality — extracted from https://spotdx.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/spot-health
- Machine-readable JSON: https://characterquilt.com/branding/spot-health.json
- Per-page llms.txt: https://characterquilt.com/branding/spot-health/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3B4555 |
| Accent | #FF1F87 |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #3B4555
- secondary: #0C1D37
- accent: #FF1F87
- background: #FDF4F8
- textPrimary: #FF1F87
- link: #FF1F87

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/63f64e9e98bfad11719ea8d4/63f6e4ccc40da5e5bc80fb85_download.svg
- Favicon: https://cdn.prod.website-files.com/63f64e9e98bfad11719ea8d4/63fcea011487e6e259a76c32_favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/63f64e9e98bfad11719ea8d4/64cba7e49c5962d2ce1fccc6_kmooaGQ.png

## UI Components

- buttonPrimary: background=#FF1F87, textColor=#FFFFFF, borderRadius=50px, shadow=rgb(184, 62, 221) 0px 0px 20px 0px
- buttonSecondary: background=#FFFFFF, textColor=#0C1D37, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: health-conscious individuals seeking convenient lab testing solutions

## Spot Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Welcome**  
  - Image: https://spotdx-prod-public.s3.amazonaws.com/Avant_Wellkit-logo.png  
  - Source: https://avant.spotdx.com/  
- **Spot: At-home lab testing as a service**  
  - Image: https://cdn.prod.website-files.com/63f64e9e98bfad11719ea8d4/63fa3febf86571950cfb94cb_ZbzCRg7_iphone13blue_portrait.png  
  - Source: https://www.spotdx.com/  
- **Welcome**  
  - Image: https://spotdx-prod-public.s3.amazonaws.com/theme_logos/SoWell-Logo-2023-Navy-03_1.png  
  - Source: https://sowell.spotdx.com/  
- **Instructions**  
  - Image: https://app.spotdx.com/static/assets/media/steps/saliva_3_step_3b.a6e5abcf9f23.png  
  - Source: https://app.spotdx.com/instructions/saliva_3  
- **Instructions**  
  - Image: https://app.spotdx.com/static/assets/media/steps/saliva_3_step_2b.0c01d2604f39.png  
  - Source: https://app.spotdx.com/instructions/saliva_3  
- **Instructions**  
  - Image: https://app.spotdx.com/static/assets/media/steps/saliva_3_step_1b.f01040be7d3e.png  
  - Source: https://app.spotdx.com/instructions/saliva_3

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3B4555",
    "secondary": "#0C1D37",
    "accent": "#FF1F87",
    "background": "#FDF4F8",
    "textPrimary": "#FF1F87",
    "link": "#FF1F87"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "79px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF1F87",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "rgb(184, 62, 221) 0px 0px 20px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0C1D37",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/63f64e9e98bfad11719ea8d4/63f6e4ccc40da5e5bc80fb85_download.svg",
    "favicon": "https://cdn.prod.website-files.com/63f64e9e98bfad11719ea8d4/63fcea011487e6e259a76c32_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/63f64e9e98bfad11719ea8d4/64cba7e49c5962d2ce1fccc6_kmooaGQ.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 'Get Started' uses the vibrant brand color #FF1F87, which is consistent with the primary CTA style. The text is action-oriented, making it the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Get in touch",
      "reasoning": "Button #1 'Get in touch' has a different background color (#FFFFFF) and serves as a secondary action, suitable for less immediate engagement."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "health-conscious individuals seeking convenient lab testing solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```