# Spoke Brand Identity

A complete profile of **Spoke**'s visual system — colors, typography, components, and personality — extracted from [https://spoke.com/](https://spoke.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://spoke.com/.  
**primary**: #DCE2EE  
**rgb**: (220, 226, 238)  
**secondary**: #CFDEFD  
**rgb**: (207, 222, 253)  
**accent**: #286FF5  
**rgb**: (40, 111, 245)  
**background**: #FFFFFF  
**rgb**: (255, 255, 255)  
**textPrimary**: #141A27  
**rgb**: (20, 26, 39)  
**link**: #141A27  
**rgb**: (20, 26, 39)

## Typography

Each font links to its Google Fonts page where available.  
**primary**: TT Commons Pro  
**heading**: TT Commons Pro

TT Commons Pro [Google Fonts →](https://fonts.google.com/specimen/TT+Commons+Pro)

## Visual Assets

%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

## UI Components

Live previews rendered using Spoke's actual button styles.

**Button Primary**  
background: #286FF5  
textColor: #141A27  
borderRadius: 6.67088px  
shadow: none

**Button Secondary**  
background: #CFDEFD  
textColor: #141A27  
borderColor: #DDE1E8  
borderRadius: 10px  
shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** businesses seeking delivery solutions

## Frequently Asked Questions

**What is Spoke's primary brand color?**  
Spoke's primary brand color is #DCE2EE. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Spoke use?**  
Spoke uses #286FF5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Spoke use?**  
Spoke uses TT Commons Pro as the primary typeface across body and headings.

**Does Spoke use a light or dark theme?**  
Spoke's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Spoke's logo?**  
Spoke's logo is available directly on their site (https://spoke.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://spoke.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Spoke.