Spoke Brand Identity

A complete profile of Spoke's visual system — colors, typography, components, and personality — extracted from https://spoke.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://spoke.com/.
primary: #DCE2EE
rgb: (220, 226, 238)
secondary: #CFDEFD
rgb: (207, 222, 253)
accent: #286FF5
rgb: (40, 111, 245)
background: #FFFFFF
rgb: (255, 255, 255)
textPrimary: #141A27
rgb: (20, 26, 39)
link: #141A27
rgb: (20, 26, 39)

Typography

Each font links to its Google Fonts page where available.
primary: TT Commons Pro
heading: TT Commons Pro

TT Commons Pro Google Fonts →

Visual Assets

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UI Components

Live previews rendered using Spoke's actual button styles.

Button Primary
background: #286FF5
textColor: #141A27
borderRadius: 6.67088px
shadow: none

Button Secondary
background: #CFDEFD
textColor: #141A27
borderColor: #DDE1E8
borderRadius: 10px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: businesses seeking delivery solutions

Frequently Asked Questions

What is Spoke's primary brand color?
Spoke's primary brand color is #DCE2EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Spoke use?
Spoke uses #286FF5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Spoke use?
Spoke uses TT Commons Pro as the primary typeface across body and headings.

Does Spoke use a light or dark theme?
Spoke's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Spoke's logo?
Spoke's logo is available directly on their site (https://spoke.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://spoke.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Spoke.