Splunk Brand Identity

A complete profile of Splunk's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0064DA
• secondary: #CE0070
• accent: #FFFFFF
• background: #FFFFFF
• textPrimary: #000000
• link: #0C1724

Typography

• primary: splunk_data_sans — https://fonts.google.com/specimen/splunk_data_sans
• heading: splunk_data_sans — https://fonts.google.com/specimen/splunk_data_sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#0C1724, borderColor=#FFFFFF, borderRadius=24px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=24px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "splunk_data_sans",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0064DA",
    "secondary": "#CE0070",
    "accent": "#FFFFFF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0C1724"
  },
  "typography": {
    "fontFamilies": {
      "primary": "splunk_data_sans",
      "heading": "splunk_data_sans"
    },
    "fontStacks": {
      "heading": [
        "splunk_data_sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "splunk_data_sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "splunk_data_sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "27px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0C1724",
      "borderColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.splunk.com/content/dam/splunk2/en_us/images/logos/splunk-logo.png",
    "favicon": "https://www.splunk.com/content/dam/splunk2/images/icons/favicons/apple-touch-icon-57x57.png",
    "ogImage": "https://www.splunk.com/content/dam/splunk2/en_us/images/social/splunk-cisco-social.jpg",
    "logoHref": "https://www.splunk.com/",
    "logoAlt": "logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  }
}