Splunk Brand Identity

A complete profile of Splunk's visual system — colors, typography, components, and personality — extracted from https://splunk.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/splunk
• Machine-readable JSON: https://characterquilt.com/branding/splunk.json
• Per-page llms.txt: https://characterquilt.com/branding/splunk/llms.txt

Quick Facts

Color Palette

• primary: #0064DA
• secondary: #CE0070
• accent: #FFFFFF
• background: #FFFFFF
• textPrimary: #000000
• link: #0C1724

Typography

• primary: splunk_data_sans — https://fonts.google.com/specimen/splunk_data_sans
• heading: splunk_data_sans — https://fonts.google.com/specimen/splunk_data_sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#0C1724, borderColor=#FFFFFF, borderRadius=24px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=24px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

Splunk Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Splunk's Blog Posts | Splunk
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  • Source: link
• Splunk Video
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  • Source: link
• Greg Leffler's Blog Posts | Splunk
  • Image:
  • Source: link
• Ryan Kovar's Blog Posts | Splunk
  • Image:
  • Source: link
• Tell us what you think - Splunk Community
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  • Source: link
• Playbook: TruSTAR Enrich Indicators | Splunk Security Content
  • Image:
  • Source: link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.