Spline Brand Identity

A complete profile of Spline's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #96B3FF
• secondary: #915EFF
• accent: #3DDC84
• background: #000000
• textPrimary: #FFFFFF
• link: #3DDC84

Typography

• primary: Spline Sans — https://fonts.google.com/specimen/Spline+Sans
• heading: Spline Sans — https://fonts.google.com/specimen/Spline+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#333333, textColor=#FFFFFF, borderRadius=50px, shadow=none
• buttonSecondary: background=#0D0D0D, textColor=#B3B3B3, borderColor=#0D0D0D, borderRadius=50px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: designers and creative professionals

Spline Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Spline: Updates
  Image:
  Source: https://updates.spline.design/
• Spline Blog
  Image:
  Source: https://blog.spline.design/
• Spline Blog - How Koji Studio delivered a 3D product showcase using Spline
  Image:
  Source: https://blog.spline.design/how-koji-studio-uses-spline-for-3d-product-showcase

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Spline Sans",
   "role": "body"
  },
  {
   "family": "Helvetica Neue",
   "role": "body"
  },
  {
   "family": "Helvetica",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#96B3FF",
  "secondary": "#915EFF",
  "accent": "#3DDC84",
  "background": "#000000",
  "textPrimary": "#FFFFFF",
  "link": "#3DDC84"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Spline Sans",
   "heading": "Spline Sans"
  },
  "fontStacks": {
   "heading": [
    "Spline Sans",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Spline Sans",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Spline Sans",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "16px",
   "body": "12px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "16px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#333333",
   "textColor": "#FFFFFF",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#0D0D0D",
   "textColor": "#B3B3B3",
   "borderColor": "#0D0D0D",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://spline.design/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fspline_logo.54f4e584.png&w=128&q=75",
  "favicon": "https://spline.design/images/icon_favicon16x16.png",
  "ogImage": "https://spline.design/_next/static/media/spline_image_banner.77c2eb63.png",
  "logoHref": "/",
  "logoAlt": "Spline logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "designers and creative professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}