# Spiral Brand Identity

A complete profile of **Spiral**'s visual system — colors, typography, components, and personality — extracted from [https://spiraldb.com/](https://spiraldb.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://spiraldb.com/.

- **primary**: #000000
- **accent**: #000000
- **background**: #FFFFFF
- **textPrimary**: #101010
- **link**: #000000

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Funnel Display  
  Funnel Display [Google Fonts →](https://fonts.google.com/specimen/Funnel+Display)  
- **heading**: Funnel Display  
  Funnel Display [Google Fonts →](https://fonts.google.com/specimen/Funnel+Display)  
  Geist, sans-serif

## Visual Assets

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Favicon

Favicon

Social Card

## UI Components

Live previews rendered using Spiral's actual button styles.

- **Button Primary**:  
  - **background**: #FFFFFF  
  - **textColor**: #101010  
  - **borderColor**: #101010  
  - **borderRadius**: 0px  
  - **shadow**: none

## Brand Personality

- **Tone**: minimalist  
- **Energy**: low  
- **Audience**: unknown

## Spiral Brand in the Wild

Source: [spiraldb.com](https://spiraldb.com/)

Source: [katonprinting.com](https://katonprinting.com/wp-content/uploads/Report.jpg)

Source: [wordpress.org](https://wordpress.org/themes/spiral-landing-page/)

Source: [coveractionspremium.com](https://www.coveractionspremium.com/images/SpiralBoundBook-mockup-withCD1.jpg)

Source: [shutterstock.com](https://www.shutterstock.com/image-vector/abstract-spiral-shape-background-website-260nw-2095548157.jpg)

Source: [illustrationagent.com](https://illustrationagent.com/wp-content/uploads/2019/07/3D-Nestea-Lemon-Flavour-Spiral-Spring-Bottle-Illustration-1170x785.jpg)

## Frequently Asked Questions

- **What is Spiral's primary brand color?**  
  Spiral's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.
- **What font does Spiral use?**  
  Spiral uses Funnel Display as the primary typeface across body and headings.
- **Does Spiral use a light or dark theme?**  
  Spiral's primary site uses a light color scheme, with a background of #FFFFFF.
- **Where can I find Spiral's logo?**  
  Spiral's logo is available directly on their site (https://spiraldb.com/). The current logo URL is included in the machine-readable JSON profile linked above.
- **How was this brand profile generated?**  
  This profile was extracted from https://spiraldb.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Spiral.