# Spiral Genetics Brand Identity

A complete profile of **Spiral Genetics**'s visual system — colors, typography, components, and personality — extracted from [http://www.spiralgenetics.com](http://www.spiralgenetics.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.spiralgenetics.com.

- primary
  - #FF0000
  - rgb(255, 0, 0)
- secondary
  - #760E0E
  - rgb(118, 14, 14)
- accent
  - #FF0000
  - rgb(255, 0, 0)
- background
  - #000000
  - rgb(0, 0, 0)
- textPrimary
  - #FFFFFF
  - rgb(255, 255, 255)
- link
  - #D10000
  - rgb(209, 0, 0)

## Typography

Each font links to its Google Fonts page where available.

- primary
  - Helvetica Neue
  - [Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue)
- heading
  - Helvetica Neue
  - [Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue)

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

Favicon

## UI Components

Live previews rendered using Spiral Genetics's actual button styles.

- Button Primary
  - buttonPrimary
    - background: #000000
    - textColor: #FFFFFF
    - borderColor: #FF0000
    - borderRadius: 5px
    - shadow: none

## Brand Personality

- **Tone:** bold  
- **Energy:** high  
- **Audience:** unknown

## Spiral Genetics Brand in the Wild

Image: [imgstore.io](https://imgstore.io/images/2025/04/16/situs-koitoto-resmi.webp)  
Source: [spiralgenetics.com](https://www.spiralgenetics.com/)

Image: [cdn.geekwire.com](https://cdn.geekwire.com/wp-content/uploads/2017/04/Spiral-Logo.jpeg)  
Source: [geekwire.com](https://www.geekwire.com/2013/spiral-genetics-closes-3-million-funding/)

Image: [cdn.geekwire.com](https://cdn.geekwire.com/wp-content/uploads/2017/04/Spiral-Logo1.jpeg)  
Source: [geekwire.com](https://www.geekwire.com/2012/startup-spotlight-spiral-genetics-offers-software-scientists-analyze-dna/)

Image: [shutterstock.com](https://www.shutterstock.com/image-vector/abstract-dna-molecule-helix-spiral-600nw-2664609673.jpg)  
Source: [shutterstock.com](https://www.shutterstock.com/search/dna-genomics-purple?image_type=illustration)

Image: [media.licdn.com](https://media.licdn.com/dms/image/v2/C560BAQFfKDlwsjWrcw/company-logo_200_200/company-logo_200_200/0/1630632897729/spiral_genetics_logo?e=2147483647&v=beta&t=uMex6EzapDdKxIZVAgfSogKs9GacF2K6UhFhZ_10bl0)  
Source: [linkedin.com](https://www.linkedin.com/company/spiral-genetics)

Image: [shutterstock.com](https://www.shutterstock.com/image-vector/vibrant-rainbow-dna-double-helix-260nw-2725628911.jpg)  
Source: [shutterstock.com](https://www.shutterstock.com/search/purple-helix)

## Frequently Asked Questions

- **What is Spiral Genetics's primary brand color?**  
  Spiral Genetics's primary brand color is #FF0000. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Spiral Genetics use?**  
  Spiral Genetics uses Helvetica Neue as the primary typeface across body and headings.

- **Does Spiral Genetics use a light or dark theme?**  
  Spiral Genetics's primary site uses a dark color scheme, with a background of #000000.

- **How was this brand profile generated?**  
  This profile was extracted from http://www.spiralgenetics.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Spiral Genetics.

## Methodology

Brand data on this page was extracted from [http://www.spiralgenetics.com](http://www.spiralgenetics.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF0000",
    "secondary": "#760E0E",
    "accent": "#FF0000",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#D10000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#FF0000",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://imgstore.io/images/2025/03/07/favicon-koi-2025.png",
    "ogImage": null
  },
  "personality": {
    "tone": "bold",
    "energy": "high",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}
```