# Spherecast Brand Identity

A complete profile of **Spherecast**'s visual system — colors, typography, components, and personality — extracted from https://www.spherecast.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/spherecast
- Machine-readable JSON: https://characterquilt.com/branding/spherecast.json
- Per-page llms.txt: https://characterquilt.com/branding/spherecast/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #546B88 |
| Accent | #3898EC |
| Body Font | Creato Display |
| Heading Font | Creato Display |

## Color Palette

- primary: #546B88
- secondary: #0082F3
- accent: #3898EC
- background: #0D0E11
- textPrimary: #E7E8EB
- link: #3898EC

## Typography

- primary: Creato Display — https://fonts.google.com/specimen/Creato+Display
- heading: Creato Display — https://fonts.google.com/specimen/Creato+Display

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68d1019362216d12f87a9446/68d1019362216d12f87a9597_Spherecast%20Logo.svg
- Favicon: https://cdn.prod.website-files.com/68d1019362216d12f87a9446/68d1019362216d12f87a9536_Favicon.png

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals in the CPG industry

## Spherecast Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI Supply Chain Manager for CPG**
  - Image: https://cdn.prod.website-files.com/68d1019362216d12f87a9446/69d3e5a06fa8cf05f5a29a07_ete.png
  - Source: https://www.spherecast.ai/
- **AI Supply Chain Manager for CPG**
  - Image: https://customer-hsh54w6l3leljokp.cloudflarestream.com/83a07f3cfa937ddd6df64772862f779f/thumbnails/thumbnail.jpg?time=&height=600
  - Source: https://www.spherecast.ai/
- **AI Supply Chain Manager for CPG**
  - Image: https://customer-hsh54w6l3leljokp.cloudflarestream.com/7de60e402c90c4e1105574a168a13aaf/thumbnails/thumbnail.jpg?height=360
  - Source: https://www.spherecast.ai/
- **Podcast - Atlas**
  - Image: https://www.oneatlas.com/wp-content/uploads/Sphere-Cast-Episode3.jpg
  - Source: https://www.oneatlas.com/podcast/
- **Unity Scripting Tutorial: Physics.SphereCast**
  - Image: https://i.ytimg.com/vi/Nplcqwq_oJU/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=Nplcqwq_oJU

## Working with these fonts

Not found on Google Fonts? Here are instructions on how to retrieve fonts if you have permission to use them:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Creato Display",
      "role": "display"
    },
    {
      "family": "Jetbrainsmono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#546B88",
    "secondary": "#0082F3",
    "accent": "#3898EC",
    "background": "#0D0E11",
    "textPrimary": "#E7E8EB",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Creato Display",
      "heading": "Creato Display"
    },
    "fontStacks": {
      "heading": [
        "Creato Display",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Creato Display",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Creato Display",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "63px",
      "h2": "14.4px",
      "body": "20.25px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "3px"
  },
  "components": {},
  "images": {
    "logo": "https://cdn.prod.website-files.com/68d1019362216d12f87a9446/68d1019362216d12f87a9597_Spherecast%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/68d1019362216d12f87a9446/68d1019362216d12f87a9536_Favicon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Spherecast Logo – Home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #5 because it is visible, located in the header, links to the homepage, and matches the brand name 'Spherecast'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color (#0E1216) and lack distinct action-oriented text, making it impossible to determine a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "No button can be classified as secondary since all share the same color and lack differentiation."
    },
    "confidence": 0.2
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals in the CPG industry"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.2,
    "colors": 0.9,
    "overall": 0.55
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 5,
        "selectedLogoReasoning": "Selected #5 because it is visible, located in the header, links to the homepage, and matches the brand name 'Spherecast'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```