Sphere Brand Identity

A complete profile of Sphere's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #242544
• secondary: #0000EE
• accent: #242544
• background: #141618
• textPrimary: #141618
• link: #1C2535

Typography

• primary: ABC Diatype — https://fonts.google.com/specimen/ABC+Diatype
• heading: ABC Diatype — https://fonts.google.com/specimen/ABC+Diatype

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#242544, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#27292A, textColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking tax compliance solutions

Working with these fonts

Not found on Google Fonts? Here are steps to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
    "colorScheme": "dark",
    "fonts": [
        {
            "family": "ABC Diatype",
            "role": "body"
        }
    ],
    "colors": {
        "primary": "#242544",
        "secondary": "#0000EE",
        "accent": "#242544",
        "background": "#141618",
        "textPrimary": "#141618",
        "link": "#1C2535"
    },
    "typography": {
        "fontFamilies": {
            "primary": "ABC Diatype",
            "heading": "ABC Diatype"
        },
        "fontStacks": {
            "heading": [
                "ABC Diatype",
                "Arial",
                "sans-serif"
            ],
            "body": [
                "ABC Diatype",
                "Arial",
                "sans-serif"
            ],
            "paragraph": [
                "ABC Diatype",
                "Arial",
                "sans-serif"
            ]
        },
        "fontSizes": {
            "h1": "64px",
            "h2": "40px",
            "body": "14px"
        }
    },
    "spacing": {
        "baseUnit": 4,
        "borderRadius": "8px"
    },
    "components": {
        "buttonPrimary": {
            "background": "#242544",
            "textColor": "#FFFFFF",
            "borderRadius": "8px",
            "borderRadiusCorners": {
                "topLeft": "8px",
                "topRight": "8px",
                "bottomRight": "8px",
                "bottomLeft": "8px"
            },
            "shadow": "none"
        },
        "buttonSecondary": {
            "background": "#27292A",
            "textColor": "#FFFFFF",
            "borderRadius": "8px",
            "borderRadiusCorners": {
                "topLeft": "8px",
                "topRight": "8px",
                "bottomRight": "8px",
                "bottomLeft": "8px"
            },
            "shadow": "none"
        }
    },
    "images": {
        "logo": "https://cdn.prod.website-files.com/6750a6d3239ddbf81847542b/6917c1f5ce64505ec90559f9_Full%20Logo%20White.svg",
        "favicon": "https://cdn.prod.website-files.com/6750a6d3239ddbf81847542b/691a2246dc8769f00b63f3fa_Frame%202147227445.png",
        "ogImage": "https://cdn.prod.website-files.com/6750a6d3239ddbf81847542b/691b5bdc55e4cae4c325e907_Preview.png",
        "logoHref": "/"
    },
    "personality": {
        "tone": "professional",
        "energy": "medium",
        "targetAudience": "businesses seeking tax compliance solutions"
    },
    "designSystem": {
        "framework": "custom",
        "componentLibrary": ""
    },
    "confidence": {
        "buttons": 0.9,
        "colors": 0.9,
        "overall": 0.9
    }
}