Sphere Brand Identity

A complete profile of Sphere's visual system — colors, typography, components, and personality — extracted from https://www.getsphere.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/sphere
• Machine-readable JSON: https://characterquilt.com/branding/sphere.json
• Per-page llms.txt: https://characterquilt.com/branding/sphere/llms.txt

Quick Facts

Color Palette

• primary: #242544
• secondary: #0000EE
• accent: #242544
• background: #141618
• textPrimary: #141618
• link: #1C2535

Typography

• primary: ABC Diatype — https://fonts.google.com/specimen/ABC+Diatype
• heading: ABC Diatype — https://fonts.google.com/specimen/ABC+Diatype

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#242544, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#27292A, textColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking tax compliance solutions

Sphere Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Tax Preparation Software for Professionals (7+ Tools Compared)
  • Image:
  • Source: Link
• Sphere Blog | Articles & Guides on Taxes and Compliance
  • Image:
  • Source: Link
• Best AI Tax Software for 2025: Top 5 Tools Reviewed
  • Image: .png)
  • Source: Link
• Sphere Blog | Articles & Guides on Taxes and Compliance
  • Image:
  • Source: Link
• Sales Tax Audit Triggers & How to Prepare
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts?

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "ABC Diatype",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#242544",
    "secondary": "#0000EE",
    "accent": "#242544",
    "background": "#141618",
    "textPrimary": "#141618",
    "link": "#1C2535"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABC Diatype",
      "heading": "ABC Diatype"
    },
    "fontStacks": {
      "heading": [
        "ABC Diatype",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "ABC Diatype",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "ABC Diatype",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#242544",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#27292A",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6750a6d3239ddbf81847542b/6917c1f5ce64505ec90559f9_Full%20Logo%20White.svg",
    "favicon": "https://cdn.prod.website-files.com/6750a6d3239ddbf81847542b/691a2246dc8769f00b63f3fa_Frame%202147227445.png",
    "ogImage": "https://cdn.prod.website-files.com/6750a6d3239ddbf81847542b/691b5bdc55e4cae4c325e907_Preview.png"
  }
}