Spellbook Brand Identity

A complete profile of Spellbook's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #05111B
• secondary: #029CFF
• accent: #F94D1E
• background: #121719
• textPrimary: #121719
• link: #F94D1E

Typography

• primary: Soehne — https://fonts.google.com/specimen/Soehne
• heading: Soehne — https://fonts.google.com/specimen/Soehne

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#2B3133, textColor=#FFFFFF, borderColor=null, borderRadius=4px, shadow=none
• buttonPrimary: background=#F94D1E, textColor=#FFFFFF, borderRadius=1600px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#121719, borderRadius=1600px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals and businesses

Spellbook Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• GPT-5 for Law
  • Image:
  • Source: https://www.spellbook.legal/gpt-5-for-law
• Spellbook Blog: AI Contract Drafting & Review
  • Image:
  • Source: https://www.spellbook.legal/blog
• Introducing Spellbook's 2026 State of Contracts Report - Spellbook
  • Image:
  • Source: https://www.spellbook.legal/blog/2026-state-of-contracts-report
• Contract Prompt Library - Spellbook
  • Image:
  • Source: https://www.spellbook.legal/blog/prompt-library
• Using Spellbook: Crafting Email Contract Summaries - Spellbook
  • Image:
  • Source: https://www.spellbook.legal/blog/how-i-use-spellbook-creating-contract-summaries-for-emails

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Soehne",
   "role": "body"
  },
  {
   "family": "Arizona Mix",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#05111B",
  "secondary": "#029CFF",
  "accent": "#F94D1E",
  "background": "#121719",
  "textPrimary": "#121719",
  "link": "#F94D1E"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Soehne",
   "heading": "Soehne"
  },
  "fontStacks": {
   "heading": [
    "Arizona Mix",
    "sans-serif"
   ],
   "body": [
    "Soehne",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Soehne",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "104px",
   "h2": "22.4px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#2B3133",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#F94D1E",
   "textColor": "#FFFFFF",
   "borderRadius": "1600px",
   "borderRadiusCorners": {
    "topLeft": "1600px",
    "topRight": "1600px",
    "bottomRight": "1600px",
    "bottomLeft": "1600px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#121719",
   "borderRadius": "1600px",
   "borderRadiusCorners": {
    "topLeft": "1600px",
    "topRight": "1600px",
    "bottomRight": "1600px",
    "bottomLeft": "1600px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/66fc4a00d70e086034b6699f/67296a796f9b9a12470af11b_spellbook-logo.svg",
  "favicon": "https://cdn.prod.website-files.com/66fc4a00d70e086034b6699f/67194c71632aa74c8b08c797_favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/66fc4a00d70e086034b6699f/673fa3324b6c0b26078d4620_open-graph-screen.png",
  "logoHref": "/",
  "logoAlt": "home page"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "legal professionals and businesses"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}