Specific Brand: Colors, Fonts, Logo & Visual Identity

Specific Brand Identity

A complete profile of Specific's visual system — colors, typography, components, and personality — extracted from https://specific.dev. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://specific.dev.

primary: #2366EC (rgb(35, 102, 236))
secondary: #03308B (rgb(3, 48, 139))
accent: #2366EC (rgb(35, 102, 236))
background: #101011 (rgb(16, 16, 17))
textPrimary: #101011 (rgb(16, 16, 17))
link: #6699FF (rgb(102, 153, 255))

Typography

Each font links to its Google Fonts page where available.

primary: Instrument Sans Google Fonts →
heading: Instrument Sans Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Specific's actual button styles.

Button Primary

background: #2366EC
textColor: #FFFFFF
borderColor: #03308B
borderRadius: 10px
shadow: rgba(255, 255, 255, 0.05) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 3px 0px

Button Secondary

background: #252528
textColor: #FFFFFF
borderColor: #101012
borderRadius: 10px
shadow: rgba(255, 255, 255, 0.05) 0px 1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 3px 0px

Brand Personality

Tone: modern
Energy: medium
Audience: developers and tech companies

Specific Brand in the Wild

Image: specific.dev
Source: specific.dev

Image: imgproxy.divecdn.com
Source: marketingdive.com

Image: eginnovations.com
Source: eginnovations.com

Frequently Asked Questions

What is Specific's primary brand color?
Specific's primary brand color is #2366EC. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Specific use?
Specific uses Instrument Sans as the primary typeface across body and headings.

Does Specific use a light or dark theme?
Specific's primary site uses a dark color scheme, with a background of #101011.

Where can I find Specific's logo?
Specific's logo is available directly on their site (https://specific.dev). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://specific.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Specific.