llms.txt

Spade Brand Identity

A complete profile of Spade's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #18280E
Accent #331B09
Body Font Polar
Heading Font Polar

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: finance professionals

Spade Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Polar",
     "role": "heading"
   },
   {
     "family": "PolarMono",
     "role": "monospace"
   },
   {
     "family": "naNSuperX",
     "role": "unknown"
   }
 ],
 "colors": {
   "primary": "#18280E",
   "secondary": "#333109",
   "accent": "#331B09",
   "background": "#FFFFFF",
   "textPrimary": "#090F05",
   "link": "#331B09"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Polar",
     "heading": "Polar"
   },
   "fontStacks": {
     "heading": [
       "naNSuperX",
       "ui-sans-serif",
       "system-ui",
       "sans-serif"
     ],
     "body": [
       "ui-sans-serif",
       "system-ui",
       "sans-serif",
       "Apple Color Emoji",
       "Segoe UI Emoji",
       "Segoe UI Symbol",
       "Noto Color Emoji"
     ],
     "paragraph": [
       "Polar",
       "ui-sans-serif",
       "system-ui",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "84px",
     "h2": "40px",
     "body": "18px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "0px"
 },
 "components": {
   "input": {
     "background": "transparent",
     "textColor": "#FFFFFF",
     "borderColor": null,
     "borderRadius": "0px",
     "borderRadiusCorners": {
       "topLeft": "0px",
       "topRight": "0px",
       "bottomRight": "0px",
       "bottomLeft": "0px"
     },
     "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 255, 255) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
   }
 },
 "images": {
   "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22133%22%20height%3D%2222%22%20viewBox%3D%220%200%20133%2022%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M9.30957%200C14.8953%200%2018.3086%202.13921%2018.3086%206.41699L17.998%206.72266H13.0332L12.7227%206.41699C12.7227%205.19477%2011.7921%204.27734%209.30957%204.27734C6.82702%204.27734%205.58594%204.88911%205.58594%206.11133C5.58608%207.33332%206.82707%207.63881%208.99902%207.94434L11.1719%208.25C17.688%209.16668%2018.9296%2011.9165%2018.9297%2015.2773C18.9297%2018.6384%2016.447%2021.9999%209.62012%2022C3.41393%2022%200.000216012%2019.5557%200%2014.9727L0.310547%2014.667H5.27539L5.58594%2014.9727C5.58613%2016.8057%206.82747%2017.7227%209.62012%2017.7227C12.1025%2017.7226%2013.6543%2017.1107%2013.6543%2015.583C13.6541%2014.0555%2012.4123%2013.7499%2010.2402%2013.4443L8.06836%2013.1387C1.55181%2012.222%200.310606%209.16681%200.310547%206.11133C0.310547%202.75022%203.10319%201.6036e-06%209.30957%200ZM68.877%200.305664C76.6349%200.305664%2079.7383%204.27778%2079.7383%2011C79.7383%2017.7222%2076.6349%2021.6943%2068.877%2021.6943V21.6963H61.1191L60.8086%2021.3906V0.611328L61.1191%200.305664H68.877ZM98.2656%200.611328V4.58301L97.9551%204.88867H87.7148L87.4043%205.19434V8.25L87.7148%208.55566H97.335L97.6445%208.86133V12.833L97.335%2013.1387H87.7148L87.4043%2013.4443V16.8057L87.7148%2017.1113H97.9551L98.2656%2017.417V21.3887L97.9551%2021.6943V21.6963H82.1289L81.8184%2021.3906V0.611328L82.1289%200.305664H97.9551L98.2656%200.611328ZM31.3281%200.305664C35.9828%200.305664%2039.0867%202.74984%2039.0869%207.02734V10.3926C39.0868%2014.6702%2035.9828%2017.1143%2031.3281%2017.1143L26.7354%2017.1113L26.4248%2017.417V21.3887L26.1143%2021.6943H21.1494L20.8389%2021.3887V0.614258L21.1494%200.305664H31.3281ZM51.8711%200.611328L58.6982%2017.417V21.3887L58.3877%2021.6943H54.6641L54.3535%2021.3887L53.1123%2018.0273L52.4912%2017.7227H45.3545L44.7334%2018.0273L43.4922%2021.3887L43.1816%2021.6943H39.458L39.1484%2021.3887V17.417L45.9746%200.611328L46.2852%200.305664H51.5605L51.8711%200.611328ZM66.3945%205.19434V16.8057L66.7051%2017.1113H69.1875C72.601%2017.1113%2074.1523%2015.8889%2074.1523%2011C74.1523%206.11111%2072.601%204.88867%2069.1875%204.88867H66.7051L66.3945%205.19434ZM46.5957%2012.833L46.9062%2013.1387H50.9404L51.25%2012.833L49.0781%207.02734H48.7676L46.5957%2012.833ZM26.4248%205.19434V12.2227L26.7354%2012.5273H31.3281V12.5312C32.5693%2012.5312%2033.5009%2012.2256%2033.501%2010.3926V7.02734C33.5008%205.1944%2032.5693%204.88867%2031.3281%204.88867H26.7354L26.4248%205.19434ZM106.387%200.305664L107.18%201.08594L104.385%208.55566H103.966L101.171%201.08594L101.964%200.305664H106.387Z%22%20fill%3D%22%2318280E%22%20style%3D%22fill%3A%20rgb(24%2C%2040%2C%2014)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://spade.com/favicons/apple-touch-icon.png",
 "ogImage": "https://spadewp.wpenginepowered.com/wp-content/uploads/2025/07/OpenGraph.webp",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is located in the header, is visible, medium-sized, and links to the homepage, which strongly indicates it is the main brand logo for Spade.",
 "confidence": 0.95,
 "source": "llm"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "finance professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.9,
 "overall": 0.45
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, medium-sized, and links to the homepage, which strongly indicates it is the main brand logo for Spade.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": false,
 "llmSucceeded": false
 }
 }  
}