# Sorting Robotics Brand Identity

A complete profile of **Sorting Robotics**'s visual system — colors, typography, components, and personality — extracted from https://www.sortingrobotics.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sorting-robotics
- Machine-readable JSON: https://characterquilt.com/branding/sorting-robotics.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2962FF |
| Accent | #C2EE00 |
| Body Font | Work Sans |
| Heading Font | europa |

## Color Palette

- primary: #2962FF
- secondary: #00268F
- accent: #C2EE00
- background: #000000
- textPrimary: #000000
- link: #C2EE00

## Typography

- primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
- heading: europa — https://fonts.google.com/specimen/europa

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#2962FF, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=#C2EE00, textColor=#000000, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: Cannabis industry professionals looking for automation solutions

## Sorting Robotics Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **High Precision Desktop Vape Cartridge Filling Machine of 2026**  
  - Image:   
  - Source: [Sorting Robotics Omni](https://www.sortingrobotics.com/omni)
- **The Grind - Cannabis Industry Blog**  
  - Image:   
  - Source: [The Grind Blog](https://www.sortingrobotics.com/the-grind-blog)
- **Cannabutter Dosage for Brownies: THC Dosage and Potency Guide**  
  - Image:   
  - Source: [Cannabutter Guide](https://www.sortingrobotics.com/the-grind-blog/how-much-cannabutter-for-brownies)
- **Stardust Kief Machine for Sale | Automated Kief-Coated Pre-Rolls**  
  - Image:   
  - Source: [Stardust Kief Machine](https://www.sortingrobotics.com/stardust-kief-coating-machine)
- **Hemp Wraps: What They Are and Why Use Them**  
  - Image:   
  - Source: [Hemp Wrap Blog](https://www.sortingrobotics.com/the-grind-blog/hemp-wrap)
- **High Precision Desktop Vape Cartridge Filling Machine of 2026**  
  - Image:   
  - Source: [Sorting Robotics Omni](https://www.sortingrobotics.com/omni)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Work Sans",
      "role": "body"
    },
    {
      "family": "europa",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#2962FF",
    "secondary": "#00268F",
    "accent": "#C2EE00",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#C2EE00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "europa"
    },
    "fontStacks": {
      "heading": [
        "europa"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Work Sans"
      ]
    },
    "fontSizes": {
      "h1": "67.5px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2962FF",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#C2EE00",
      "textColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.squarespace-cdn.com/content/v1/64103a06a8f9b26b5f8d960a/1678785101015-K521RTTDUZHEX0YE33JW/SR+words_white_transparentbg%281%29.png?format=1500w",
    "favicon": "https://images.squarespace-cdn.com/content/v1/64103a06a8f9b26b5f8d960a/1678785090743-59HOQORV77VYMUQEWYYY/favicon.ico?format=100w",
    "ogImage": "http://static1.squarespace-cdn.com/static/64103a06a8f9b26b5f8d960a/t/66bfc46ab96b1d55aed9f686/1739394182857/SRI+VERTICAL+LOGO.png?format=1500w",
    "logoHref": "/",
    "logoAlt": "Sorting Robotics Inc. | Automation and Robotics"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Sorting Robotics Inc. | Automation and Robotics'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 'Book a demo' uses the vibrant brand color #2962FF, indicating it is the primary call-to-action. The text is action-oriented, making it a strong candidate for primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Calculate Your roi",
      "reasoning": "Button #3 'Calculate Your roi' uses a different vibrant color #C2EE00, making it suitable as a secondary CTA. It provides a complementary action to the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "Cannabis industry professionals looking for automation solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Sorting Robotics Inc. | Automation and Robotics'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```