Sorted Brand: Colors, Fonts, Logo & Visual Identity

Sorted Brand Identity

A complete profile of Sorted's visual system — colors, typography, components, and personality — extracted from https://sorted-lp.webflow.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://sorted-lp.webflow.io/.
primary: #0000EE
rgb(0, 0, 238)

accent: #0000EE
rgb(0, 0, 238)

background: #1B1B1D
rgb(27, 27, 29)

textPrimary: #1B1B1D
rgb(27, 27, 29)

link: #0000EE
rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary: Inter

heading: Lexend Deca

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Sorted's actual button styles.

Input

input
background: transparent
textColor: #FFFFFF
borderColor: #474649
borderRadius: 4px
shadow: none

Button Primary

buttonPrimary
background: #FFFFFF
textColor: #1B1B1D
borderRadius: 4px
shadow: none

Button Secondary

buttonSecondary
background: #FAFAFA
textColor: #1B1B1D
borderColor: #FAFAFA
borderRadius: 4px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy individuals

Sorted Brand in the Wild

Image: cdn.prod.website-files.com
Source: sorted-lp.webflow.io

Frequently Asked Questions

What is Sorted's primary brand color?
Sorted's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Sorted use?
Sorted uses Inter for body text and Lexend Deca for headings. Fonts were detected on https://sorted-lp.webflow.io/ as part of their live design system.

Does Sorted use a light or dark theme?
Sorted's primary site uses a dark color scheme, with a background of #1B1B1D.

Where can I find Sorted's logo?
Sorted's logo is available directly on their site (https://sorted-lp.webflow.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://sorted-lp.webflow.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sorted.