# Songkick Brand Identity

A complete profile of **Songkick**'s visual system — colors, typography, components, and personality — extracted from http://songkick.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/songkick
- Machine-readable JSON: https://characterquilt.com/branding/songkick.json
- Per-page llms.txt: https://characterquilt.com/branding/songkick/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #066792 |
| Accent | #E70154 |
| Body Font | Inter |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #066792
- secondary: #D41149
- accent: #E70154
- background: #FFFFFF
- textPrimary: #1E2126
- link: #E70154

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Visual Assets

- Logo: https://assets.sk-static.com/images/nw/components/navigation/header-logo.svg
- Favicon: https://assets.sk-static.com/images/favicon.ico
- Social card (og:image): http://assets.sk-static.com/images/nw/1200-x-600-Wordmark-White.png

## UI Components

- buttonPrimary: background=#E70154, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#0C0D0D, textColor=#666666, borderRadius=3px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: music enthusiasts

## Songkick Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Songkick**
  - Image: https://miro.medium.com/v2/resize:fill:320:214/format:webp/0*im1YjHicwgL-OTFp.png
  - Source: https://blog.songkick.com/tagged/product
- **The hardest-working bands of 2010 | by Songkick | Songkick**
  - Image: https://miro.medium.com/0*IiJc9jqSdFA3FNoe.png
  - Source: https://blog.songkick.com/the-hardest-working-bands-of-2010-27c5f6d6b49
- **Gideon King & City Blog Full Tour Schedule 2026 & 2027, Tour Dates &  Concerts – Songkick**
  - Image: https://images.sk-static.com/images/media/profile_images/artists/9634019/huge_avatar
  - Source: https://www.songkick.com/artists/9634019-gideon-king-and-city-blog/calendar
- **To kill a tracking. Lo, behold: we've added new features… | by Songkick |  Songkick**
  - Image: https://miro.medium.com/1*6mAK3jL4PzNY8FtGOp2dwg.jpeg
  - Source: https://blog.songkick.com/to-kill-a-tracking-fd7b7f748745
- **Deezer avec Songkick | by Songkick | Songkick**
  - Image: https://miro.medium.com/v2/resize:fit:762/0*X2K_QHDFL1x46l1N.png
  - Source: https://blog.songkick.com/deezer-avec-songkick-3ba78a2811a6
- **Video Game Music Concert | Songkick**
  - Image: https://assets.sk-static.com/images/content/dashboard/article-images/top_kpop_live_streams.png
  - Source: https://www.songkick.com/news/video-game-music-concert

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#066792",
    "secondary": "#D41149",
    "accent": "#E70154",
    "background": "#FFFFFF",
    "textPrimary": "#1E2126",
    "link": "#E70154"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Archivo",
        "sans-serif"
      ],
      "body": [
        "Helvetica Neue",
        "helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "84.98px",
      "h2": "32px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E70154",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0C0D0D",
      "textColor": "#666666",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://assets.sk-static.com/images/nw/components/navigation/header-logo.svg",
    "favicon": "https://assets.sk-static.com/images/favicon.ico",
    "ogImage": "http://assets.sk-static.com/images/nw/1200-x-600-Wordmark-White.png",
    "logoHref": "/",
    "logoAlt": "Songkick"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it matches the brand name 'Songkick', is medium-sized, and links to the homepage, making it the primary brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up",
      "reasoning": "Button #0 'Sign up' uses a vibrant brand color (#E70154) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "The Weeknd",
      "reasoning": "Button #2 'The Weeknd' uses a different color group (#0C0D0D) and serves as a secondary action, fitting the criteria for a secondary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "music enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it matches the brand name 'Songkick', is medium-sized, and links to the homepage, making it the primary brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```