llms.txt

Sonder Brand Identity

A complete profile of Sonder's visual system — colors, typography, components, and personality — extracted from https://sonder.inc/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #000000
Accent #000000
Body Font diatype
Heading Font diatype

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: unknown

Sonder Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "diatype",
 "role": "body"
 },
 {
 "family": "Geist",
 "role": "unknown"
 },
 {
 "family": "Roboto",
 "role": "body"
 },
 {
 "family": "Helvetica",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#000000",
 "accent": "#000000",
 "background": "#FAFAFA",
 "textPrimary": "#7D7D7D",
 "link": "#000000"
 },
 "typography": {
 "fontFamilies": {
 "primary": "diatype",
 "heading": "diatype"
 },
 "fontStacks": {
 "heading": [
 "immortel",
 "immortel Fallback",
 "serif"
 ],
 "body": [
 "Geist",
 "system-ui",
 "-apple-system",
 "Segoe UI",
 "Roboto",
 "Helvetica",
 "Arial",
 "Apple Color Emoji",
 "Segoe UI Emoji"
 ],
 "paragraph": [
 "Geist",
 "system-ui",
 "-apple-system",
 "Segoe UI",
 "Roboto",
 "Helvetica",
 "Arial",
 "Apple Color Emoji",
 "Segoe UI Emoji"
 ]
 },
 "fontSizes": {
 "h1": "36px",
 "h2": "36px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FBFBFB",
 "textColor": "#FFFFFF",
 "borderRadius": "33554400px",
 "borderRadiusCorners": {
 "topLeft": "33554400px",
 "topRight": "33554400px",
 "bottomRight": "33554400px",
 "bottomLeft": "33554400px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": null,
 "favicon": "https://sonder.inc/images/logo-black.png?v=2",
 "ogImage": "http://localhost:3000/og-image.jpg?v=2"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Build my world→",
 "reasoning": "Button #0 with the text 'Build my world→' is the primary CTA due to its action-oriented text and central placement, suggesting it is the main call-to-action for engaging users."
 },
 "secondary": {
 "index": -1,
 "text": "N/A",
 "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color as required."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "unknown"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.8,
 "overall": 0.8500000000000001
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": false,
 "llmSucceeded": false,
 "finalSource": "none"
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}