# Sona Brand Identity

A complete profile of **Sona**'s visual system — colors, typography, components, and personality — extracted from https://www.sona.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sona
- Machine-readable JSON: https://characterquilt.com/branding/sona.json
- Per-page llms.txt: https://characterquilt.com/branding/sona/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0F172A |
| Accent | #D9F99D |
| Body Font | Sora |
| Heading Font | Sora |

## Color Palette

- primary: #0F172A
- secondary: #65758B
- accent: #D9F99D
- background: #FAFAF9
- textPrimary: #1C1917
- link: #65758B

## Typography

- primary: Sora — https://fonts.google.com/specimen/Sora
- heading: Sora — https://fonts.google.com/specimen/Sora

## Visual Assets

- Logo: https://www.sona.ai/hubfs/Sona%20logo.png
- Favicon: https://www.sona.ai/hubfs/Favicon.png
- Social card (og:image): https://www.sona.ai/hubfs/sona-thumbnail.webp

## UI Components

- buttonPrimary: background=#D9F99D, textColor=#072A38, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonSecondary: background=#FAFAF9, textColor=#1C1917, borderColor=#484644, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Sona Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Sona**  
  - Image: https://www.sona.ai/hubfs/Sona%20-%20New%20integrated%20partnership%20launched%20with%20Grateful-1.jpg  
  - Source: https://www.sona.ai/blog
- **Sona | Hospitality (3)**  
  - Image: https://www.sona.ai/hubfs/Hospitality_webinar_KPIs_strategies_banner%20(3).png  
  - Source: https://www.sona.ai/blog/tag/hospitality/page/3
- **Sona | Cristina Rojas Colloridi**  
  - Image: https://www.sona.ai/hubfs/digital-transformation_blog.webp  
  - Source: https://www.sona.ai/blog/author/cristina-rojas-colloridi
- **Integrations | Sona**  
  - Image: https://www.sona.ai/hubfs/cta_screens.png  
  - Source: https://www.sona.ai/products/integrations
- **Sona | Cristina Maria**  
  - Image: https://www.sona.ai/hubfs/Blog%20(3).png  
  - Source: https://www.sona.ai/blog/author/cristina-maria
- **📗 AI in Hospitality**  
  - Image: https://www.sona.ai/hubfs/New%20branding%20report%20thumbnails/AI%20in%20Hospitality_image.png  
  - Source: https://www.sona.ai/resources/ai-in-hospitality

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sora",
      "role": "body"
    },
    {
      "family": "IBM Plex Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#0F172A",
    "secondary": "#65758B",
    "accent": "#D9F99D",
    "background": "#FAFAF9",
    "textPrimary": "#1C1917",
    "link": "#65758B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sora",
      "heading": "Sora"
    },
    "fontStacks": {
      "heading": [
        "Sora",
        "sans-serif"
      ],
      "body": [
        "Sora",
        "sans-serif"
      ],
      "paragraph": [
        "IBM Plex Mono",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "44px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#D9F99D",
      "textColor": "#072A38",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FAFAF9",
      "textColor": "#1C1917",
      "borderColor": "#484644",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.sona.ai/hubfs/Sona%20logo.png",
    "favicon": "https://www.sona.ai/hubfs/Favicon.png",
    "ogImage": "https://www.sona.ai/hubfs/sona-thumbnail.webp",
    "logoHref": "https://www.sona.ai/?hsLang=en",
    "logoAlt": "Sona"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 41,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Sona'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "See Raffy in action",
      "reasoning": "Button #2, 'See Raffy in action', uses the vibrant brand color #D9F99D and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Take a tour",
      "reasoning": "Button #3, 'Take a tour', has a different background color (#FAFAF9) and serves as a secondary action, fitting the criteria for a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Sona'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```