# Solugen Brand Identity

A complete profile of **Solugen**'s visual system — colors, typography, components, and personality — extracted from [https://solugen.com/](https://solugen.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://solugen.com/.  
**Primary**: #C520C3  
**Secondary**: #FF0000  
**Accent**: #67A4FF  
**Background**: #F3F3F3  
**Text Primary**: #111111  
**Link**: #67A4FF

## Typography

Each font links to its Google Fonts page where available.

**Primary**: GT Zirkon  
[GT Zirkon Google Fonts →](https://fonts.google.com/specimen/GT+Zirkon)

**Heading**: GT America  
[GT America Google Fonts →](https://fonts.google.com/specimen/GT+America)

## Visual Assets

%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M107.996%200C109.759%200%20111%201.2419%20111%203C111%204.7581%20109.759%206%20107.996%206C106.241%206%20105%204.7581%20105%203C105%201.2419%20106.241%200%20107.996%200ZM107.996%205.48379C109.404%205.48379%20110.41%204.45885%20110.41%203C110.41%201.54115%20109.404%200.516209%20107.996%200.516209C106.596%200.516209%20105.59%201.54115%20105.59%203C105.59%204.45885%20106.596%205.48379%20107.996%205.48379ZM108.155%203.05237L108.329%203.06733C108.745%203.08978%20109.071%203.1197%20109.23%203.93516C109.298%204.28678%20109.335%204.45885%20109.411%204.64589H108.7C108.647%204.51122%20108.617%204.28678%20108.571%204.02494C108.458%203.38155%20108.291%203.26185%20107.936%203.26185H107.573V4.64589H106.914V1.35411H108.163C108.821%201.35411%20109.23%201.6384%20109.23%202.21446C109.23%202.72319%20108.889%203.02244%20108.314%203.02244H108.155V3.05237ZM107.573%201.81047V2.81297H108.019C108.344%202.81297%20108.549%202.66334%20108.549%202.30424C108.549%201.96758%20108.352%201.81047%20108.019%201.81047H107.573Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)

## UI Components

Live previews rendered using Solugen's actual button styles.

### Input

| Property      | Value                           |
|---------------|---------------------------------|
| Background    | #FFFFFF                         |
| Text Color    | #000000                         |
| Border Color  | null                            |
| Border Radius | 0px                             |
| Shadow        | none                            |

### Button Primary

| Property      | Value                           |
|---------------|---------------------------------|
| Background    | #CDCDCD                         |
| Text Color    | #FFFFFF                         |
| Border Radius | 100px                           |
| Shadow        | none                            |

### Button Secondary

| Property      | Value                           |
|---------------|---------------------------------|
| Background    | #111111                         |
| Text Color    | #FFFFFF                         |
| Border Radius | 0px                             |
| Shadow        | none                            |

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** businesses seeking sustainable solutions

## Solugen Brand in the Wild

Image: [solugen.com](https://solugen.com/wp-content/uploads/2025/03/25_02352-scaled-1000x0-c-default.jpg)  
Source: [solugen.com](https://solugen.com/blog/category/type/blog/)

!
[Solugen brand asset featured on solugen.com](https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/solugen/3a70ab87f8.webp)

Image: [solugen.com](https://solugen.com/wp-content/uploads/2023/05/HuntforhuntMicrosite2.png)  
Source: [solugen.com](https://solugen.com/huntforhunt/)

Image: [solugen.com](https://solugen.com/wp-content/uploads/2024/07/SWD-Blog-Post-Assets4-1024x576.jpg)  
Source: [solugen.com](https://solugen.com/blog/2024/07/22/cutting-costs-increasing-efficiency-saltwater-disposal/)

Image: [solugen.com](https://solugen.com/wp-content/uploads/2024/04/Soluday-2023-Blog.jpg)  
Source: [solugen.com](https://solugen.com/blog/2023/07/25/soluday-2023-work-hard-play-hard/)

Image: [solugen.com](https://solugen.com/wp-content/uploads/2024/07/SWD-Blog-Post-Assets1-e1727992110759-1000x0-c-default.jpg)  
Source: [solugen.com](https://solugen.com/blog/category/market/energy/)

Image: [solugen.com](https://solugen.com/wp-content/uploads/2023/10/Bioforge2-Announcements2.png)  
Source: [solugen.com](https://solugen.com/blog/2023/10/30/solugen-and-adm-announce-strategic-partnership-to-meet-increasing-demand-for-sustainable-products-with-new-biomanufacturing-facility-in-the-u-s-midwest/)

## Frequently Asked Questions

**What is Solugen's primary brand color?**  
Solugen's primary brand color is #C520C3. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Solugen use?**  
Solugen uses #67A4FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Solugen use?**  
Solugen uses GT Zirkon for body text and GT America for headings. Fonts were detected on https://solugen.com/ as part of their live design system.

**Does Solugen use a light or dark theme?**  
Solugen's primary site uses a light color scheme, with a background of #F3F3F3.

**Where can I find Solugen's logo?**  
Solugen's logo is available directly on their site (https://solugen.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://solugen.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Solugen.

## Methodology

Brand data on this page was extracted from [https://solugen.com/](https://solugen.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Solugen.