Solo Brand: Colors, Fonts, Logo & Visual Identity
Solo Brand Identity
A complete profile of Solo's visual system — colors, typography, components, and personality — extracted from solosuit.com.
Color Palette
Brand palette extracted from solosuit.com.
| Color | Hex | RGB |
|---|---|---|
| primary | #697488 | rgb(105, 116, 136) |
| secondary | #CFDDFF | rgb(207, 221, 255) |
| accent | #2563EB | rgb(37, 99, 235) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #0058F0 | rgb(0, 88, 240) |
| link | #0058F0 | rgb(0, 88, 240) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Google Fonts Link |
|---|---|---|
| primary | DM Sans | Google Fonts → |
| heading | DM Serif Display | Google Fonts → |
Visual Assets
%20!important%3B%22%3ESolo%20Logo%3C%2Ftitle%3E%0A%3Cpath%20d%3D%22M331.224%2091.2672C281.254%2091.2672%20229.548%20124.174%20229.548%20195.046C229.548%20269.877%20287.34%20299.095%20331.224%20299.095C379.839%20299.095%20432.501%20264.946%20432.501%20194.982C432.501%20125.018%20381.193%2091.2752%20331.224%2091.2752V91.2672ZM330.818%20248.289C330.818%20248.289%20285.038%20251.794%20285.038%20194.369C285.038%20144.176%20322.804%20141.898%20330.818%20141.898C338.831%20141.898%20376.597%20143.308%20376.597%20195.181C376.597%20252.081%20330.818%20248.289%20330.818%20248.289Z%22%20style%3D%22fill%3A%20rgb(0%2C%2088%2C%20240)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)
UI Components
Live previews rendered using Solo's actual button styles.
| Component | Background | Text Color | Border Color | Border Radius | Shadow |
|---|---|---|---|---|---|
| Input | #FFFFFF | #111111 | null | 8px | rgb(17, 17, 17) 0px 0px 0px 0px |
| Button Primary | #2563EB | #FFFFFF | null | 8px | rgba(17, 17, 17, 0.075) 0px 2px 4px 0px |
| Button Secondary | transparent | #0058F0 | #0058F0 | 8px | rgba(17, 17, 17, 0.03) 0px 0px 6px 0px, rgba(17, 17, 17, 0.06) 0px 14px 24px 0px |
Brand Personality
Tone: professional
Energy: medium
Audience: individuals dealing with debt issues
Solo Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Source: solosuit.com
Source: solosuit.com
Source: solosuit.com
Source: solosuit.com
Source: solosuit.com
Source: solosuit.com
Frequently Asked Questions
What is Solo's primary brand color?
Solo's primary brand color is #697488. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Solo use?
Solo uses #2563EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Solo use?
Solo uses DM Sans for body text and DM Serif Display for headings. Fonts were detected on solosuit.com as part of their live design system.
Does Solo use a light or dark theme?
Solo's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Solo's logo?
Solo's logo is available directly on their site (solosuit.com).
How was this brand profile generated?
This profile was extracted from solosuit.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.
It is not affiliated with or endorsed by Solo.