Soff Brand Identity

A complete profile of Soff's visual system — colors, typography, components, and personality — extracted from soff.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from soff.ai.

primary

#111827

• rgb(17, 24, 39)

secondary

#6B7280

• rgb(107, 114, 128)

accent

#030712

• rgb(3, 7, 18)

background

#FFFFFF

• rgb(255, 255, 255)

textPrimary

#030712

• rgb(3, 7, 18)

link

#030712

• rgb(3, 7, 18)

Typography

Each font links to its Google Fonts page where available.

primary

Suisse Intl

• Google Fonts →

heading

Suisse Intl

• Google Fonts →

font stack

Suisse Intl, Arial, sans-serif

Visual Assets

Logo

.png)

Favicon

UI Components

Input

• background: #FFFFFF
• textColor: #000000
• borderColor: #FFFFFF
• borderRadius: 160px
• shadow: none

Button Primary

• background: #030712
• textColor: #FFFFFF
• borderRadius: 800px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy professionals

Frequently Asked Questions

What is Soff's primary brand color?

Soff's primary brand color is #111827. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Soff use?

Soff uses #030712 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Soff use?

Soff uses Suisse Intl as the primary typeface across body and headings.

Where can I find Soff's logo?

Soff's logo is available directly on their site (https://soff.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from soff.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Soff.

Methodology

Brand data on this page was extracted from soff.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Suisse Intl",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#6B7280",
    "accent": "#030712",
    "background": "#FFFFFF",
    "textPrimary": "#030712",
    "link": "#030712"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Suisse Intl",
      "heading": "Suisse Intl"
    },
    "fontStacks": {
      "heading": [
        "Suisse Intl",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Suisse Intl",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Suisse Intl",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "28px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "160px",
      "borderRadiusCorners": {
        "topLeft": "160px",
        "topRight": "160px",
        "bottomRight": "160px",
        "bottomLeft": "160px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#030712",
      "textColor": "#FFFFFF",
      "borderRadius": "800px",
      "borderRadiusCorners": {
        "topLeft": "800px",
        "topRight": "800px",
        "bottomRight": "800px",
        "bottomLeft": "800px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67ea979104faf5951e1611d2/67eab1d03b517c5c8124d446_logo%20soff.svg",
    "favicon": "https://cdn.prod.website-files.com/67ea979104faf5951e1611d2/67ed5ffacd3ba19192a2321e_Favicon%20(3).png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}