# SocialPicks Brand Identity

A complete profile of **SocialPicks**'s visual system — colors, typography, components, and personality — extracted from [http://socialpicks.com](http://socialpicks.com/). Built for designers, agents, and AI tools.

**Primary**

#522D80

**Accent**

#F66733

**Body Font**

Lato

**Heading**

Lato

## Color Palette

Brand palette extracted from http://socialpicks.com.

| Color      | Hex      | RGB                   |
|------------|----------|-----------------------|
| Primary    | #522D80  | rgb(82, 45, 128)     |
| Secondary  | #B0E0E6  | rgb(176, 224, 230)   |
| Accent     | #F66733  | rgb(246, 103, 51)    |
| Background | #FFFFFF  | rgb(255, 255, 255)   |
| Text       | #333333  | rgb(51, 51, 51)      |
| Link       | #F66733  | rgb(246, 103, 51)    |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font  | Link                    |
|--------|-------|-------------------------|
| Primary| Lato  | [Google Fonts →](https://fonts.google.com/specimen/Lato) |
| Heading| Lato  | [Google Fonts →](https://fonts.google.com/specimen/Lato) |

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using SocialPicks's actual button styles.

**Button Primary**

buttonPrimary
    background#522D80textColor#999999borderRadius8pxshadownone

## Brand Personality

**Tone:** modern  **Energy:** medium  **Audience:** social media users and influencers

## SocialPicks Brand in the Wild

Image: [s3.amazonaws.com](https://s3.amazonaws.com/ravenmedia/blog/wp-content/uploads/2009/10/ugame-630x543.png)
Source: [raventools.com](https://raventools.com/blog/the-ultimate-list-of-niche-social-networks/)

Image: [s3.amazonaws.com](https://s3.amazonaws.com/ravenmedia/blog/wp-content/uploads/2009/10/diabeticconnect-630x549.png)
Source: [raventools.com](https://raventools.com/blog/the-ultimate-list-of-niche-social-networks/)

Image: [imageio.forbes.com](https://imageio.forbes.com/images-forbes/media/2006/09/14/peer_3.jpg?height=247&width=400&fit=bounds)
Source: [forbes.com](https://www.forbes.com/2006/09/14/pf-ii_cz_ms_jd_forbes1002_089_slide.html)

Image: [s3.amazonaws.com](https://s3.amazonaws.com/ravenmedia/blog/wp-content/uploads/2009/10/myshutterspace-630x514.png)
Source: [raventools.com](https://raventools.com/blog/the-ultimate-list-of-niche-social-networks/)

Image: [s3.amazonaws.com](https://s3.amazonaws.com/ravenmedia/blog/wp-content/uploads/2009/10/marriedlife-630x492.png)
Source: [raventools.com](https://raventools.com/blog/the-ultimate-list-of-niche-social-networks/)

Image: [s3.amazonaws.com](https://s3.amazonaws.com/ravenmedia/blog/wp-content/uploads/2009/10/aniboom-630x486.png)
Source: [raventools.com](https://raventools.com/blog/the-ultimate-list-of-niche-social-networks/)

## Frequently Asked Questions

1. **What is SocialPicks's primary brand color?**  
   SocialPicks's primary brand color is #522D80. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does SocialPicks use?**  
   SocialPicks uses #F66733 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does SocialPicks use?**  
   SocialPicks uses Lato as the primary typeface across body and headings.
4. **Does SocialPicks use a light or dark theme?**  
   SocialPicks's primary site uses a light color scheme, with a background of #FFFFFF.
5. **Where can I find SocialPicks's logo?**  
   SocialPicks's logo is available directly on their site (http://socialpicks.com). The current logo URL is included in the machine-readable JSON profile linked above.
6. **How was this brand profile generated?**  
   This profile was extracted from http://socialpicks.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SocialPicks.

## Methodology

Brand data on this page was extracted from [http://socialpicks.com](http://socialpicks.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by SocialPicks.