Social Radar Brand Identity

A complete profile of Social Radar's visual system — colors, typography, components, and personality — extracted from https://socialradar.app. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://socialradar.app.

• primary: #374151 (rgb(55, 65, 81))
• secondary: #99A1AF (rgb(153, 161, 175))
• accent: #101828 (rgb(16, 24, 40))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #101828 (rgb(16, 24, 40))

Typography

Each font links to its Google Fonts page where available.

• primary: Satoshi Google Fonts →
• heading: Satoshi Google Fonts →

Visual Assets

UI Components

Live previews rendered using Social Radar's actual button styles.

Button Primary:

• background: #FFFFFF
• textColor: #000000
• borderRadius: 0px
• shadow: none

Button Secondary:

• background: #000000
• textColor: #FFFFFF
• borderRadius: 33554400px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: social media professionals

Social Radar Brand in the Wild

Image: socialradar.app

Image: socialradar.app

Image: socialradar.app

Image: smartinsights.com

Image: thumbs.dreamstime.com

Frequently Asked Questions

1. What is Social Radar's primary brand color?
   Social Radar's primary brand color is #374151. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Social Radar use?
   Social Radar uses #101828 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Social Radar use?
   Social Radar uses Satoshi as the primary typeface across body and headings.

4. Does Social Radar use a light or dark theme?
   Social Radar's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Social Radar's logo?
   Social Radar's logo is available directly on their site (https://socialradar.app). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://socialradar.app using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.